Technical SEO Optimisation
As the leading SEO Agency UK has to offer, we ensure an expert SEO professional for every single one of our SEO UK partnerships. That guarantees the technical SEO expert who works on your project spends 100% of their time investigating Technical SEO best practices. So instead of having a non-technical SEO Advisor working on your website’s technical elements, we believe that a full-time technical SEO specialist should perform this job.
Here are some of the essential technical SEO components that our technical consultant will examine when we commence working with a new website or customer:
1. Robots.txt file
2. Website Sitemap
3. Mobile Usability
4. Website Speed
5. Website Metadata
6. Internal link structure
7. Broken external links
8. Site structure/architecture
9. Canonical links and structure
10. Website HTTPS status
The list above provides a simple outline. The fact is, there are a substantial amount of technical SEO factors that can impact your Google search rankings. Technical SEO is an ongoing process intended to uncover any technical limitations that could affect your website from achieving great Google search results. Technical SEO isn’t a one-time activity. It demands continuous optimisation, analysis and improvements to guarantee your website is up to date with the latest search engine protocols. We are the SEO Company UK companies approach for reliable technical help and industry-leading technical SEO protocols.
Local Citations (NAP Links)
Local Citations or Name and Phone Number links (NAP Links) are a profoundly effective method to secure credibility and reinforce your local search engine presence. Search engines like Google and Bing utilise NAP links to authenticate the legitimacy of your business.
Not all business directories give value. We utilise a trusted arrangement of NAP directory sites to produce local business citations for our customers. While it is known that the influence of local citations has decreased over in recent years, they are still important when developing SEO UK seo strategy.
Google My Business (GMB) Profile
Google My Business (GMB) is the most comprehensive crowdsourced business directory on the internet – second to none. Google My Business builds upon where sites directory sites like the white pages and TripAdvisor left off. As of 2021, GMB is the most broadly used directory for reviews and company information. Google My Business provides a worthwhile resource for updating business hours, news, and customer reviews.
Some of the benefits Google My Business include:
• Instant updates and audience reach
• Answer customer FAQs
• Post updates to critical business information
• Enhanced local visibility (Local SEO)
• Improved communication with customers
The course of events in 2020 highlighted the importance of GMB. At a time when opening hours changed and business activity was shifting, GMB offered a program for businesses to provide up-to-date business information to customers.
Brand Mention Building
In 2018, John Mueller of Google stated that brand mentions serve as a beneficial signal for Google rankings. Despite saying that brand mentions do not pass page rank, they perform an indispensable role in developing brand credibility and perceptibility through UK SEO. Brand mentions perform an essential role in building credibility and confidence with online users. The Google Panda Patent pertains to the idea of ‘implied links’ as signifying a determining raking factor in the years to come.
At Safari SEO UK, we consistently observe and measure brand mentions in search engines. We endeavour to get brand mentions, just like the way we secure backlinks for our clients. While brand mentions do not currently hold the same ranking authority as backlinks, we firmly recognise that brand mentions will affect how websites rank in the future.
Meta Data Optimisation
Metadata delivers information surrounding the content of the webpage in the HTML of the document. Although the information is not directly seen on the page itself, crawl bots and search engines analyse metadata to rank and crawl web page content.
Search engines use the metadata on your website to determine the relevancy of content. At Safari UK, we hone in on a few key metadata details, including:
• Meta Title
• Geo Tags
• Language Tags
• Meta Description
• Social Tags
Just to name a few!
In 2021, backlinks or external links are responsible for nearly 50% of a website’s performance in the search engine results pages. Links to your site (backlinks) are the single most critical off-site ranking factor in SEO. Constructing an array of reliable backlinks to your website is vital to an efficient off-site search strategy.
For Google (and other search engines), external links work as a trust signal or approval between two websites. The quantity of relevant, authoritative backlinks leading to your website will influence where your website appears in the results of search engine pages.
Not all backlinks are created equal. For instance, backlinks from social media sites or social media platforms do not count in an equivalent manner that website links do. Link building is not a matter of ticking boxes.
Low quality, spammy links-building (known as black hat SEO link building) could have a damaging impact on how your site performs in the search engine results pages. Some of the essential metrics that we look at when working on our client’s backlinks include:
• The traffic numbers of the referring site
• The authoritativeness of the referring site
• The number of backlinks pointing to your site
• The link text (anchor text) used for the links
• Content of the link within the article
• Age of the referring link
It is essential to recognise that not all backlinks will provide value. Low quality, spammy, or black hat links could even negatively impact your SEO efforts.
Think UX is vital at the moment? Just wait until the Google page experience update is released in May 2021. UX is a powerful feature for efficient SEO. Regardless of how amazing your website content is or how good your backlinks are. If you have a poor user experience on your website, users will quickly leave your site and look for better Google search results.
Some of the most critical user experience metrics that we live by are the following:
1. Website Click-Through Rate (CTR)
2. Average Pages Per Session
3. Website Bounce Rate
4. Average Time on Page
5. Returning vs. New Visitors
Google frequently crawls and reviews your website for fresh content to assure its users’ outstanding experience. As a result, websites that produce consistent valuable content and provide a positive onsite user experience rank higher in the search engine results pages.
When we start work with a new client, we conduct a thorough SEO analysis that includes key UX metrics. After this, we can review how the site can improve UX metrics for a more positive user experience and improved rankings.
Internal links are an under-appreciated element of a powerful search engine optimisation campaign. Of course, many digital marketing professionals talk about the importance of backlinks (which they should). Still, too few appreciate the strength and authority of internal links for enhancing rankings and website search visibility in Google.
Internal links pertain to links that go from one webpage to another webpage inside a single website. Internal links are implemented to navigate around the website in the header and footer menus. However, you can also use internal links in text to improve the onsite experience and increase the number of crucial UX elements.
Internal linking delivers three significant advantages for a website:
1. Website IA (Information architecture)
2. Website Indexation
3. Onsite Navigation
As of 2021, internal linking is one of the most forgotten segments in an effective UK SEO strategy. However, at Safari Digital SEO UK, we understand the influence of internal linking and practice it in each successful SEO campaign that we undertake.
On-page content is crucial for achieving your SEO goals in 2021 and beyond. Well researched, strategic content forms the basis of each successful SEO project that we create in UK. It is not adequate to place content on the page and expect results. The content published must be easily read, well researched, and displayed so that users can seamlessly understand what is being presented to them and navigate through it.
As of 2021, the average page one Google result consists of 1,890 words. So then, should you be putting out vast quantities of content and writing around the clock? No! The content you write and publish must be considered and targeting the search terms your clients are using. We always advise that you are better off planning and publishing one great piece of content than 1,000 mediocre ones.
Ranking well on Google involves achieving an on-page user experience that keeps them returning to Google. Don’t forget, Google is a business just like you. Last year, the technology company made more than 90% of its total income from the sale of online advertisements. The purpose of the Google search results pages is to retail advertising and make Google money. However, the part that keeps users coming back is the search feature.
At Safari Digital UK, we go above and beyond, doing the work that other SEO agencies in UK will not. We guarantee that on-page content is in line with what users are searching for in the UK. Furthermore, we guarantee that your content demonstrates to be Expert, Authoritative, and Trustworthy (Google EAT) and surpasses the expectations of your users.
The URL structure of your website is an often overlooked element in SEO practices. Website users and search engines depend on your URL structure to determine the order and authority of content and pages. A pyramid fashion URL structure is an efficient way to transfer link juice between the most essential pages on your website.
URL structure is not the kind of thing you want to be regularly changing. To get the URL structure right and working for you, we want to do it once and do it correctly. Most of the time, it is an exercise in tweaking your existing system. Although sometimes, we will need to completely change your website URL structure to ensure your website’s scalability.
Some of the significant elements that we consider when planning your URL structure include:
1. Website hierarchy
2. Scalability and future growth
For the most part, the more extensive the website, the more complex planning URLs and permalink structure becomes.
Information Architecture (IA) is how we plan and design content to ensure search engine bots can seamlessly crawl your website and users navigate the site. Information architecture performs a central role in how Google bots crawl your site, substantially impacting indexing, crawling, and general search engine visibility.
Some of the necessary IA factors to consider for the greatest SEO UK visibility include:
• Link equity distribution
• Improved website crawl ability
• Faster indexation rate
• Enhanced onsite navigation
• Improved UX metrics
• Increased time on site
• More pages visited per session
Information architecture is not a disparate practice to be performed by a web development company. The best SEO company in UK will help you plan and integrate the most effective IA for SEO into your SEO campaign.
Keyword planning is the most central element in every UK SEO strategy. It is not adequate to generate content, design new web pages and wait for the best in Google results. Strategically inputting the right words in the right spot on the page ensures that Google knows the contents and purpose of each web page. We spend countless hours guaranteeing that keyword planning and performance aligned with how users search for your products or services online.
At Safari SEO UK, we have an arsenal of industry-leading keyword research programs like SEO Moz and SEMrush to guarantee we make knowledgeable judgments for our clients. Some of the most valuable metrics that we consider at when undertaking keyword research include:
• Keyword intent
• Keyword Value
• Search volume
• Keyword competition
Using this information, we can draw out short-, mid-, and long-term keyword intents for your SEO campaign. The keywords that we elect to target for your SEO campaign are conditional on your industry and your requirements. In the first two weeks of our SEO efforts, we’ll recognise target keywords and ensure that they are relevant to your goals. The intent of this is to put your website on page one of Google for relevant, valuable keywords that drive leads, sales, and inquiries to will help you grow.
Ongoing Content Marketing
The fourth pillar of SEO, content marketing, necessitates researching, writing, and producing content that engages your target audience. At Safari SEO UK Agency, we give content marketing with the utmost priority. Our clients have seen (time and time again) how content marketing can elevate the visibility and brand presence of a website.
Publishing and distributing well-researched content is a highly effective practice to establishing your business as a leader within your industry – not another follower. Content marketing also presents companies with the chance to capture top of the funnel users in a way that is not possible through transaction-based pages.
Research has found that users are more likely to part their hard-earned money with businesses they trust. Developing, sharing, and publishing engaging content builds credibility among your target audience. Additionally, it also puts you in Google’s good books and will secure regular crawling, ranking and re-ranking to improve your search engine results