SEO Agency

Work with the UK SEO Agency that understands how to get you seen online.
No account managers, no salespeople. Just revenue-generating SEO strategies.

  • Customised SEO Solutions
  • Ongoing SEO Support
  • No Lock in Contracts

Expert SEO Agency UK Service

Safari Digital SEO Agency UK is a forward-thinking online marketing company delivering exceptional growth strategies for businesses with search engine optimisation. Since 2018, we have been putting all of our time, effort and resources into developing SEO strategies that help local and national businesses to achieve exceptional growth. We do not do Social Media Marketing, Facebook Advertising, or any other digital marketing services. We devote 100% of our time to learning and understanding the SEO paradigm.

As of 2021, the SEO marketing landscape in the United Kingdom is well and truly overrun. There are countless big digital marketing agency firms in the UK claiming to be the best at every single aspect of online marketing. At Safari Digital UK, we are different. We don’t employ fast-talking salespeople or account managers. Our staff is comprised of SEO professionals that truly understand the process. As the best SEO company UK, we will never take on a client if we do not believe that we can help them succeed online.

In the same way that the Google search ranking algorithm is always changing and evolving – so are we. Our SEO techniques have been refined through years of experience to cater to the way that search engine optimisation has changed. As a dedicated team of SEO experts, we pride ourselves on staying at the forefront of the latest changes to Google’s ranking formula. We are always learning, evolving, and improving what we do to deliver a service that the generalist marketing agencies simply cannot match.

At Safari, the SEO campaign that we devise for your company is tailored towards one key metric – return on investment (ROI). Creating SEO strategies that increase your web traffic is one thing, developing SEO plans that skyrocket the quantity and quality of leads, enquiries, and conversions that you receive is another thing entirely. We don’t care about getting you on the first page of Google unless it is going to mean something for your business. As such, we focus on the keywords or key phrases that are going to drive your key business metrics.

Book Your Free Consultation

Want to find out about SEO? Book your FREE consultation with an award winning SEO Agency today!

The UK SEO Agency with A Difference

We are a team of dedicated SEO experts that utilise the latest performance data, market analytics, and combine them with years of experience to make informed marketing decisions for your business. The decisions that we make for your business will be uniquely tailored towards the unique market in which you operate. With SEO, there is no shortcut to success. We do the work to deliver substantial, and sustainable results that will stand the test of time.

Because we spend all of our time on SEO, we are able to understand the intricacies that the big agencies miss. We know all of the on-site, off-site, technical, and content factors that are going to elevate your website to the next level. Our carefully segmented approach to the four pillars of SEO means that our SEO experts are able to master a single aspect of the SEO process and combine their knowledge to deliver a cohesive SEO project for our clients.

Working with the Best SEO Company UK has to offer means partnering with reliable, trustworthy, and transparent search engine optimization experts. Unlike other SEO Agencies in the United Kingdom, we won’t pass your account between different middle-management figures. You’ll never feel like another number on the books and your best interests will be at the forefront of each and every decision that we make.

liam ridings safari seo director

Our Time-Tested SEO Strategy

Time-tested solutions combined with proven methodology. We don’t leave anything up to chance.The eight steps of a successful SEO campaign are transferrable to every project we do.

SEO Client Success Stories

Clients that have transformed their business with a market-leading SEO strategy.

Local SEO Roofing

roofing client SEO Case Study
  • 201 #1 Rankings in Google

  • 7,345% Click Growth

  • 498% Increase in Visibility

Hazardous Materials Campaign

Hazmat Client SEO Case Study
  • 86 #1 Rankings in Google

  • 554% Click Growth

  • 555% Increase in Visibility

IT Support Provider

IT Company SEO Case Study
  • 106 Top 3 Rankings in Google

  • 4,503% Click Growth

  • 533% Increase in Visibility

Furniture Supplier

Furniture Client SEO Case Study
  • 107 Keywords on Page 1

  • 76% Click Growth

  • 122% Increase in Visibility

Health Care Services

Physio SEO Case Study
  • 32 Top 3 Rankings

  • 248% Click Growth

  • 143% Increase in Visibility

E-Commerce Homewares

Ecommerce SEO Case Study
  • 127 Page 1 Rankings on Google

  • 669% Click Growth

  • 191% Increase in Visibility

SEO Agency FAQ List

Answers to All of Your Most Pressing SEO Questions

Does SEO Still Work in 2021?

Yes, it absolutely does.

It seems like an obvious question and an even more obvious answer from a company that bases their livelihood on the efficacy of SEO. But here is what you need to know about SEO and why it should be a part of your online marketing approach in 2021 and beyond.

As of 2021, more than 83% of UK businesses that invested in SEO services saw a significant improvement in their long-term organic traffic. But before you allocate a certain percentage of your business marketing budget to SEO, there are a few things that you need to understand in order to see a positive result from your investment.

SEO is a process that requires trust. Unlike PPC marketing services like Google Ads, you will not see instant results. However, when done correctly, you will see a significant long-lasting positive outcome from search engine optimisation SEO. The results that we see from your campaign are contingent on the unique, ever-changing search ranking algorithms used by Google, Bing, Duck Duck Go, and others. In 2021, there are around 200 different factors that will impact how your website appears in Google.

Is SEO in the United Kingdom Worth the Cost?

When done correctly, it is one of the best investments that you can make for your business.

When you work with the Top SEO Company UK, search engine optimisation can completely transform your business and your trajectory.

SEO is not an activity that you can complete once and leave as a ‘set and forget’ task like Google Ads. You cannot simply ‘SEO your website’ and expect lasting results. As of 2021, more than 70% of Google’s revenue is generated through Google Ads. Do you know how they manage to charge so much for this? Because they keep the organic listings a mystery to everyone that does not understand SEO PPC differences. The goal is to keep businesses paying for advertising and constantly changing the organic ranking algorithm.

How Long Does SEO Take to Work?

In general, search engine optimisation takes anywhere from 3-6 months to work. When working with a new client, we aim to deliver an ROI positive campaign within the first 6 months of working together.

The age of your website, previous SEO work, and history of your website will play a significant role in how long SEO will take to be effective.

Here is what most UK SEO agencies will not tell you; SEO is an ongoing process that requires constant backlinks, content updates, technical enhancements, and fresh content. The lasting success of your business is not contingent upon a one-time SEO effort. Whether you are looking for small business or enterprise SEO services, your website ranking, and organic visibility and contingent upon a long lasting SEO strategy.

To be successful, you need to approach SEO as a cumulative effort. The longer that you are doing search engine optimisation, the easier it will be to see the results. SEO is not a reactive strategy, so if you are looking to achieve results in 3, 6, or 9 months from now, you need to start thinking about SEO today.

Why Do You Need to Work with An SEO Firm?

Because SEO is one of the most complicated online marketing mediums. As we mentioned above, there are more than 200 different factors that feed into the search ranking algorithm. To properly understand how these interact, what you can do, and what you cannot do, you need to work with an award winning SEO Agency that really understands what is involved in getting you to the top of Google and your unique business objectives.

SEO is the most effective online marketing medium to build your business and online organic traffic at scale. There is truly no other medium that allows you to reach hundreds, thousands, or millions of prospective buyers each month at the cost of SEO.

Despite this, SEO is not the right fit for every business. Some companies will benefit more from investing their online marketing budget elsewhere. Here are five good reasons why you should consider working with a local search engine optimisation Agency like Safari Digital.

1. SEO is an effective way to build legitimacy and trust as a business
2. SEO complements other online marketing activities
3. No other medium allows you to reach as many prospective customers at a comparable cost
4. SEO delivers measurable value and drives business goals
5. Your competition is investing in search engine optimisation SEO

Not sure if your business is a good fit for SEO? Get in touch with the team to find out whether SEO is a good fit for your business and your goals.

Is Safari Digital One of the Best SEO Agencies in the UK?

Want to know the secret to choosing a reputable SEO partner for your business? Look at how well they do SEO for their own business.

At Safari Digital, we do not invest a single quid in any marketing services beyond putting our expertise into marketing our agency with SEO. If you landed on this web page, it means that you came across us by searching Google for “UK SEO Agency”. We practice what we preach, which means ranking for the keywords that drive leads for our own business.

When it comes to choosing the best SEO professionals for your business, here are some things that you should remember.

1. Judge them by how well they can rank their own business or agency
2. Ask to see past examples of clients that they have worked with
3. Do not work with an agency working with one of your competitors
4. Ranking on Google ads has nothing to do with SEO – if they are advertising their SEO services with Google Ads, they probably can’t rank their own agency.
5. Do they have a dedicated team of SEO marketing experts or just generalist digital marketing folks?

In 2021, there are certainly no shortage of digital marketing agencies in the UK vying for your attention. At Safari Digital, we encourage to consider your options carefully and choose to work with a group of SEO consultants that are good enough to rank their own business! Want more proof? Our Australian SEO Agency is the fastest growing SEO company down under. Through implementing the same winning SEO strategies we have used for our clients, we have created the fastest growing search engine optimisation company in Australia.

Can I Do SEO for My Own Site?

Yes, conceivably you can do SEO for your own website. But by that same logic, you can also build a house, service your car, and do the plumbing. The key point of difference is how WELL you are going to do your SEO. If you asked us to perform any of the above tasks, we’d be rubbish at it. You know why? Because we don’t have the specialised knowledge or skillset to do it as well as the professionals that carry out those jobs’ day in and day out.

As of 2021, there is no shortage of ‘SEO Hacks’ and ‘Quick Wins’ floating around the web. The biggest problem you will have is the sheer volume of conflicting information that you will find online. One video tutorial may tell you to do one thing, while a blog article may tell you something completely different.

Take it from a team of SEO professionals that spends hundreds of hours each week on their craft – there is no shortcut to understanding the intricacies of what makes a website visible in Google. It takes years of testing, trying, and failing in order to find out what really works and what does not. Our team of professionals have been working in the industry for years to make informed decisions for your business objectives.

Hiring a UK Digital SEO consultant expedites the process of appearing in Google for relevant keywords. Leave your website in safe hands with an agency that has proven experience and methodology.

Considering your Options for an SEO Agency

Transparency is hard to find with digital marketing companies in the UK. The industry is completely overrun by ‘growth-hackers’ and ‘quick win specialists’ who promise overnight results and deliver nothing.

At Safari SEO UK, we don’t work with every business that approaches us about SEO – and we wear that with a badge of honour. It may stop our founder from owning a Ferrari someday (sad face), but it’s the ethical choice and one that every agency should be doing, but sadly, very few are. Generally speaking, we only work with around 30% of businesses that approach us about our SEO services. In many cases, businesses are not the right fit for an SEO campaign. Here are some of the most common reasons why you should NOT do SEO for your business.

• Your industry is not driven by online searches
• You have a product that is so ground-breaking that no one is searching for it
• You need leads instantly – this week, next week, it’s not going to happen.
• You are not in the right place to make a long-term investment in SEO
• Your budget does not match your aspirations for organic traffic or business goals/business objectives
• Your target audience uses other channels to find the goods/service you offer

What Does an SEO Company Actually Do?

Good question!

An SEO Company will work with a business to create an organic digital marketing strategy that improves website visibility across the major search engines. UK SEO Agencies provide a wide range of services that include technical SEO, content marketing, on-site SEO optimisations, Off-Site SEO services, and website audits. Each activity is tailored towards the unique goals of the business that we work with and designed to help businesses to attract more leads online.

At Safari, we work within the parameters of the Google Webmaster Guidelines to create digital strategies that address the four critical pillars of SEO.

1. Technical SEO
2. On-site SEO
3. Off-site SEO
4. Content Marketing

When you work with the best UK SEO Agency, you’ll get a customised SEO campaign that addresses the unique goals of your business. Every company is different, which means that every business needs a customised approach. Don’t fall for cookie cutter SEO companies or their ‘gold’, ‘silver’, ‘bronze’ level of SEO campaigns. If you want to get real, long-lasting results, you need to partner with an agency that treats your business with a unique approach.

How Do I Know I’m Choosing the Right SEO Agency?

When it comes to choosing the right UK search engine optimisation company for your business, it is a bit like walking through a minefield. The difference between choosing the right SEO partner, and a big marketing agency that will treat you like a number is significant. In simple terms, it could be the difference between smashing prior year figures and ending up 30-grand in debt from a dodgy operator.

For us, mutual respect is the most important ingredient in an efffective SEO campaign. The vision and approach that we have to improving the organic visibility of your business must align with your goals in order to achieve the best possible outcome. Search engine optimization is a process that requires patience and a fair portion of trust. That’s why we ensure that we are completely open with our approach and transparent with communication.

For us, we believe the best litmus test for choosing an SEO agency is how well they can rank their own business in the organic search results. At Safari, we practice what we preach which is why we attract 100% of our clients through implementing the same SEO strategies that we implement for our clients. As an agency, we owe everything that we have to the efficacy of our own SEO strategy.

The SEO marketing experts that will be working on your website are the same ones that enabled you to find this page through organic search. Just think about this; if we can stand out at the top of Google competing against the best UK SEO agencies, just imagine what we can do for your business. Get in touch or leave your phone number below for a free consultation with our team.

SEO Backed by the Best

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SEO Prices Frequently Asked Questions

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How much does SEO cost in the United Kingdom? What is the average cost, and what should I expect to pay the best UK SEO Agency to deliver an effective campaign? These are some of the most common questions that we receive at Safari Digital. As a business looking to grow, considering the cost of SEO is a huge factor. Unfortunately, we do not have predetermined pricing packages based on arbitrary deliverables. Putting together an effective SEO strategy for your business should not be like making a sandwich at Subway where you pick and choose what you want.

At Safari Digital, we’ll let you know what you need to do to reach your organic marketing goals. We don’t sell unnecessary packages and we won’t inflate your price based on the size of your company. The cost of SEO services will reflect the amount of expertise, work, and resources that we need to use in order to help you succeed in the long-term.

Should I Pay an SEO Agency or Do It Myself?

You really have two options here.

  1. Pay an SEO provider to work on your website and improve the visibility of your business in the organic search listings.
  2. Spend the next few years dedicated to learning the intricacies of SEO in the hopes of implementing an effective SEO strategy for your business.

Just like anything, you get out exactly what you put in. Yes, you can technically do your own plumbing or service your own car. But it’s probably not going to be done to the same standard of a group of professionals that spend their entire working life dedicated to understanding the process.

Our Agency is segmented into four key areas including on-site, off-site, technical, and content marketing. We have specialists that are tasked with mastering a single aspect of the SEO process to ensure that, as a team, we are delivering a cohesive SEO campaign.

In short, yes you can do your own SEO, but just don’t expect to get the same kind of results as you would paying a group of SEO experts to work on your website.

How Much Does SEO Cost in the UK?

The average cost of SEO agency services in the United Kingdom ranges from £1,000 to £10,000+ per month depending on the size of your business and the scope of your SEO ambitions. For businesses looking for a one-off SEO setup for a new website, the cost can range from £3,000 to £10,000+ depending on the number of pages and target keywords in the campaign.

There are hundreds of different factors that will determine the exact costings for your website. Here are a few of the different factors that will influence the cost of SEO services in the United Kingdom.

  1. The age of your website
  2. Previous work that has been completed
  3. On-site content gaps
  4. Your current position in the market
  5. Your current website rankings
  6. The location of your business and the competition in the area
  7. The number of new pages that need to be created

… and that’s just to name a few!

When it comes to investing in search engine optimisation, there is no magic number. We work with businesses that invest as little as £1,000 per month and see award winning results. At the same time, some larger businesses competing in metro areas may need to invest significantly more to see great results.

It’s important to remember that getting a quote for SEO is not the same as getting a quote for a broken door. When you are repairing a door, there is no variable outcome, the result will always be a fixed door. On the other hand, the outcome from SEO Agency or digital marketing agency work can vary dramatically. It’s important to ask your prospective SEO firm what they plan to deliver each month. The amount of deliverables each month vs. other agencies should be the deciding factor in which company is delivering the best value for money.

So then, How Much Should I Pay for SEO Services?

It’s a question that countless businesses will ask themselves after consulting with local SEO agencies. The most important thing that you need to consider is the competition of your market. If you are competing in a highly competitive market, then you will most likely have to invest more in SEO to see award winning results.

The amount that you invest in SEO should depend entirely on ROI. Is the campaign going to deliver a positive return on investment? Generally speaking, we will not work with businesses if we do not foresee a return on investment for SEO. In some cases, businesses will be looking at awareness as the primary purpose of SEO as opposed to leads and conversions, in which case, it is important to understand what awareness is worth to your business.

Think about it like this; if each conversion that you receive for your business is worth £1,000, SEO may provide an outstanding ROI. Whereas, if each transaction that you receive from SEO is only worth a few dollars, it may take a very high quantity of conversions to see a positive return on your investment. We will provide you with a free analysis and SEO costings based on your unique circumstances.

Why Is an SEO Agency A Good Investment?

Search engine optimisation is the most scalable way to build online leads for your business. If you are looking to achieve large-scale online visibility for a lower cost than Facebook or Google Advertising, then SEO may be a good investment for your business.

In 2021, around 70% of clicks in Google go to the organic listings, with less than 30% going to the paid listings (Google Ads) in Google. While Google ads do still play an important role in a holistic digital marketing strategy, it does still account for significantly less online traffic than Google’s organic search results.

UK SEO services are not going to be the right fit for every business in the UK – and we will be the first to tell you if your business is not going to be the best fit for our services. Some companies will be better off investing their digital marketing budget in other mediums. However, if you are on the fence about SEO, here are 5 good reasons why you should consider SEO services for your business.

  1. You do not need to pay for ad space
  2. SEO builds trust with prospective customers – you cannot buy your way to the top of the organic Google listings which means that they are usually reserved for established businesses with proof of longevity.
  3. SEO feeds into creating an effective on-site experience (site structure, content silos etc.)
  4. SEO is a scalable way to attract online leads
  5. Your competitors are likely investing in award winning SEO Agency services

Unlike PPC advertising mediums on Google and Facebook, you do not need to pay for each time someone interacts with your organic search listings. SEO will continue to work around the clock to build your brand visibility and credibility.

Does More £££ Mean Larger Returns and Better Results?

Not necessarily.

In many cases a higher monthly retainer will mean more deliverables, faster results, and better rankings. But in some cases, it could mean your agency is sitting in a fancy office and using your £££ to facilitate better looking zoom calls and a white cloth service. At Safari, we aren’t big on putting on a show for our clients, we are more interested in getting big results for them.

When investing in SEO, the most important thing to understand is the deliverables that you receive each month for your money.

Our Plan For UK SEO Success

The SEO Factors that are most vital for your website. We are dedicated to delivering long term SEO outcomes. The four pillars of search engine optimisation combine the four key components required for SEO success. In addition, we follow tried, time-tested techniques that produce consistently outstanding search results.

Technical SEO Optimisation

As the leading SEO Agency UK has to offer, we ensure an expert SEO professional for every single one of our SEO UK partnerships. That guarantees the technical SEO expert who works on your project spends 100% of their time investigating Technical SEO best practices. So instead of having a non-technical SEO Advisor working on your website’s technical elements, we believe that a full-time technical SEO specialist should perform this job.

Here are some of the essential technical SEO components that our technical consultant will examine when we commence working with a new website or customer:

1. Robots.txt file
2. Website Sitemap
3. Mobile Usability
4. Website Speed
5. Website Metadata
6. Internal link structure
7. Broken external links
8. Site structure/architecture
9. Canonical links and structure
10. Website HTTPS status

The list above provides a simple outline. The fact is, there are a substantial amount of technical SEO factors that can impact your Google search rankings. Technical SEO is an ongoing process intended to uncover any technical limitations that could affect your website from achieving great Google search results. Technical SEO isn’t a one-time activity. It demands continuous optimisation, analysis and improvements to guarantee your website is up to date with the latest search engine protocols. We are the SEO Company UK companies approach for reliable technical help and industry-leading technical SEO protocols.

Local Citations (NAP Links)

Local Citations or Name and Phone Number links (NAP Links) are a profoundly effective method to secure credibility and reinforce your local search engine presence. Search engines like Google and Bing utilise NAP links to authenticate the legitimacy of your business.

Not all business directories give value. We utilise a trusted arrangement of NAP directory sites to produce local business citations for our customers. While it is known that the influence of local citations has decreased over in recent years, they are still important when developing SEO UK seo strategy.

Google My Business (GMB) Profile

Google My Business (GMB) is the most comprehensive crowdsourced business directory on the internet – second to none. Google My Business builds upon where sites directory sites like the white pages and TripAdvisor left off. As of 2021, GMB is the most broadly used directory for reviews and company information. Google My Business provides a worthwhile resource for updating business hours, news, and customer reviews.

Some of the benefits Google My Business include:

• Instant updates and audience reach
• Answer customer FAQs
• Post updates to critical business information
• Enhanced local visibility (Local SEO)
• Improved communication with customers

The course of events in 2020 highlighted the importance of GMB. At a time when opening hours changed and business activity was shifting, GMB offered a program for businesses to provide up-to-date business information to customers.

Brand Mention Building

In 2018, John Mueller of Google stated that brand mentions serve as a beneficial signal for Google rankings. Despite saying that brand mentions do not pass page rank, they perform an indispensable role in developing brand credibility and perceptibility through UK SEO. Brand mentions perform an essential role in building credibility and confidence with online users. The Google Panda Patent pertains to the idea of ‘implied links’ as signifying a determining raking factor in the years to come.

At Safari SEO UK, we consistently observe and measure brand mentions in search engines. We endeavour to get brand mentions, just like the way we secure backlinks for our clients. While brand mentions do not currently hold the same ranking authority as backlinks, we firmly recognise that brand mentions will affect how websites rank in the future.

Meta Data Optimisation

Metadata delivers information surrounding the content of the webpage in the HTML of the document. Although the information is not directly seen on the page itself, crawl bots and search engines analyse metadata to rank and crawl web page content.

Search engines use the metadata on your website to determine the relevancy of content. At Safari UK, we hone in on a few key metadata details, including:

• Meta Title
• Geo Tags
• Language Tags
• Meta Description
• Social Tags

Just to name a few!


In 2021, backlinks or external links are responsible for nearly 50% of a website’s performance in the search engine results pages. Links to your site (backlinks) are the single most critical off-site ranking factor in SEO. Constructing an array of reliable backlinks to your website is vital to an efficient off-site search strategy.

For Google (and other search engines), external links work as a trust signal or approval between two websites. The quantity of relevant, authoritative backlinks leading to your website will influence where your website appears in the results of search engine pages.

Not all backlinks are created equal. For instance, backlinks from social media sites or social media platforms do not count in an equivalent manner that website links do. Link building is not a matter of ticking boxes.

Low quality, spammy links-building (known as black hat SEO link building) could have a damaging impact on how your site performs in the search engine results pages. Some of the essential metrics that we look at when working on our client’s backlinks include:

• The traffic numbers of the referring site
• The authoritativeness of the referring site
• The number of backlinks pointing to your site
• The link text (anchor text) used for the links
• Content of the link within the article
• Age of the referring link

It is essential to recognise that not all backlinks will provide value. Low quality, spammy, or black hat links could even negatively impact your SEO efforts.

UX Optimisation

Think UX is vital at the moment? Just wait until the Google page experience update is released in May 2021. UX is a powerful feature for efficient SEO. Regardless of how amazing your website content is or how good your backlinks are. If you have a poor user experience on your website, users will quickly leave your site and look for better Google search results.

Some of the most critical user experience metrics that we live by are the following:

1. Website Click-Through Rate (CTR)
2. Average Pages Per Session
3. Website Bounce Rate
4. Average Time on Page
5. Returning vs. New Visitors

Google frequently crawls and reviews your website for fresh content to assure its users’ outstanding experience. As a result, websites that produce consistent valuable content and provide a positive onsite user experience rank higher in the search engine results pages.

When we start work with a new client, we conduct a thorough SEO analysis that includes key UX metrics. After this, we can review how the site can improve UX metrics for a more positive user experience and improved rankings.

Internal Links

Internal links are an under-appreciated element of a powerful search engine optimisation campaign. Of course, many digital marketing professionals talk about the importance of backlinks (which they should). Still, too few appreciate the strength and authority of internal links for enhancing rankings and website search visibility in Google.

Internal links pertain to links that go from one webpage to another webpage inside a single website. Internal links are implemented to navigate around the website in the header and footer menus. However, you can also use internal links in text to improve the onsite experience and increase the number of crucial UX elements.

Internal linking delivers three significant advantages for a website:

1. Website IA (Information architecture)
2. Website Indexation
3. Onsite Navigation

As of 2021, internal linking is one of the most forgotten segments in an effective UK SEO strategy. However, at Safari Digital SEO UK, we understand the influence of internal linking and practice it in each successful SEO campaign that we undertake.

On-Page Content

On-page content is crucial for achieving your SEO goals in 2021 and beyond. Well researched, strategic content forms the basis of each successful SEO project that we create in UK. It is not adequate to place content on the page and expect results. The content published must be easily read, well researched, and displayed so that users can seamlessly understand what is being presented to them and navigate through it.

As of 2021, the average page one Google result consists of 1,890 words. So then, should you be putting out vast quantities of content and writing around the clock? No! The content you write and publish must be considered and targeting the search terms your clients are using. We always advise that you are better off planning and publishing one great piece of content than 1,000 mediocre ones.

Ranking well on Google involves achieving an on-page user experience that keeps them returning to Google. Don’t forget, Google is a business just like you. Last year, the technology company made more than 90% of its total income from the sale of online advertisements. The purpose of the Google search results pages is to retail advertising and make Google money. However, the part that keeps users coming back is the search feature.

At Safari Digital UK, we go above and beyond, doing the work that other SEO agencies in UK will not. We guarantee that on-page content is in line with what users are searching for in the UK. Furthermore, we guarantee that your content demonstrates to be Expert, Authoritative, and Trustworthy (Google EAT) and surpasses the expectations of your users.

URL Structure

The URL structure of your website is an often overlooked element in SEO practices. Website users and search engines depend on your URL structure to determine the order and authority of content and pages. A pyramid fashion URL structure is an efficient way to transfer link juice between the most essential pages on your website.

URL structure is not the kind of thing you want to be regularly changing. To get the URL structure right and working for you, we want to do it once and do it correctly. Most of the time, it is an exercise in tweaking your existing system. Although sometimes, we will need to completely change your website URL structure to ensure your website’s scalability.

Some of the significant elements that we consider when planning your URL structure include:

1. Website hierarchy
2. Scalability and future growth
3. Keywords
4. Redirects

For the most part, the more extensive the website, the more complex planning URLs and permalink structure becomes.

Website Architecture

Information Architecture (IA) is how we plan and design content to ensure search engine bots can seamlessly crawl your website and users navigate the site. Information architecture performs a central role in how Google bots crawl your site, substantially impacting indexing, crawling, and general search engine visibility.

Some of the necessary IA factors to consider for the greatest SEO UK visibility include:

• Link equity distribution
• Improved website crawl ability
• Faster indexation rate
• Enhanced onsite navigation
• Improved UX metrics
• Increased time on site
• More pages visited per session

Information architecture is not a disparate practice to be performed by a web development company. The best SEO company in UK will help you plan and integrate the most effective IA for SEO into your SEO campaign.

Keyword Planning

Keyword planning is the most central element in every UK SEO strategy. It is not adequate to generate content, design new web pages and wait for the best in Google results. Strategically inputting the right words in the right spot on the page ensures that Google knows the contents and purpose of each web page. We spend countless hours guaranteeing that keyword planning and performance aligned with how users search for your products or services online.

At Safari SEO UK, we have an arsenal of industry-leading keyword research programs like SEO Moz and SEMrush to guarantee we make knowledgeable judgments for our clients. Some of the most valuable metrics that we consider at when undertaking keyword research include:

• Keyword intent
• Keyword Value
• Search volume
• Keyword competition

Using this information, we can draw out short-, mid-, and long-term keyword intents for your SEO campaign. The keywords that we elect to target for your SEO campaign are conditional on your industry and your requirements. In the first two weeks of our SEO efforts, we’ll recognise target keywords and ensure that they are relevant to your goals. The intent of this is to put your website on page one of Google for relevant, valuable keywords that drive leads, sales, and inquiries to will help you grow.

Ongoing Content Marketing

The fourth pillar of SEO, content marketing, necessitates researching, writing, and producing content that engages your target audience. At Safari SEO UK Agency, we give content marketing with the utmost priority. Our clients have seen (time and time again) how content marketing can elevate the visibility and brand presence of a website.

Publishing and distributing well-researched content is a highly effective practice to establishing your business as a leader within your industry – not another follower. Content marketing also presents companies with the chance to capture top of the funnel users in a way that is not possible through transaction-based pages.

Research has found that users are more likely to part their hard-earned money with businesses they trust. Developing, sharing, and publishing engaging content builds credibility among your target audience. Additionally, it also puts you in Google’s good books and will secure regular crawling, ranking and re-ranking to improve your search engine results

Where We Work


  • Level 2/11, York Street, Sydney, NSW, 2000

  • +61 2 8006 9002



  • 2 Sheraton Street, London W1F 8BH, United Kingdom

  • 020 3290 4210


Get in touch

Not sure where to start? Book a free consultation with an SEO Expert at Safari Digital UK to find out if SEO can help you to grow.

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