SEO Belfast Agency

Boost your Google visibility and grow your revenue with a customised SEO strategy. Start
2022 off on the right foot with the SEO services Northern Ireland companies rely on for long-lasting
SEO results – that’s Safari Digital.

  • No account managers
  • Easy to understand solutions
  • Personalised SEO audit

Northern Ireland SEO Professionals

Finding an SEO company in Belfast that you can trust is not easy. A quick search of Google will reveal hundreds of digital marketing agencies in Belfast all vying for your attention. In an industry dominated by ‘quick win’ SEO gurus and faux experts, how do you find an SEO provider who actually knows what they are doing?

At Safari Digital SEO Belfast, we are a little different. For starters, we don’t do Facebook Advertising, LinkedIn Advertising, or Web Design. We won’t touch any digital marketing aspect that we do not truly believe that we are the best at. That’s why, over the last five years, we have been putting all of our time and resources into providing the best SEO services Northern Ireland has to offer. In that time, we have helped dozens and dozens of businesses to grow.

Our approach to search engine optimisation is always evolving and improving. With each client that we work with, we continue to learn and grow as a business. As of 2021, more than two hundred different ranking factors affect how your Belfast business appears in Google. That’s why it makes sense to work with SEO professionals dedicated to one facet of digital marketing.

Every decision that we make is geared towards delivering a substantial return on your investment. We are an ROI driven Belfast SEO company. Our search engine optimisation practices are cantered around delivering the best possible bang for your quid. We will take the time to understand your target market and their strategies. From there, we will develop a customised SEO strategy that will leave them wondering what you are up to.

Book Your Free Consultation

Ready to talk about your SEO? Book your FREE consultation today!

Belfast SEO Services With a Difference

At Safari Digital Belfast, we are driven by performance data, competitor research, and time-tested SEO methodology. We have been doing this for the best part of a decade and understand the things that matter for your search engine visibility and those that do not. As such, we will dedicate all of our resources into doing the things that other digital companies do not fully understand.

We combine proven SEO strategies with passionate Belfast SEO professionals to deliver search engine optimisation campaigns that stand the test of time. We don’t have account managers or salesmen. When you work with Safari Digital, you’ll be working directly with the SEO consultants responsible for carrying out the work on your website.

By partnering with us, you will gain all of the benefits of a full-time SEO team in your business – without huge financial responsibility. We have access to cutting edge third-party tools and data that allow us to make informed decisions for our clients. Our Northern Ireland SEO services mean that you will spend less time lying awake at night wondering how your SEO is going, and more time doing what you know – working on your business.

liam ridings safari seo director

Our SEO Strategy for Growth

Time-tested solutions combined with proven methodology. We don’t leave anything up to chance.The eight of a successful SEO campaign are transferrable to every project we do.

SEO Belfast Services FAQ

Have questions about SEO in Belfast? Here are a few questions that we see and answer all the time!

What Does a Belfast SEO Company Do?

An SEO Company is an independent group of search engine optimisation experts that are hired to help optimise the organic prominence of a website. Breaking down all of the aspects that makeup a successful SEO marketing campaign can be difficult, but here are the main ones that you can expect to receive:

  1. Competitor and Market Analysis
  2. On-site Optimisation
  3. Off-site Optimisation
  4. Customised SEO Audit
  5. Technical fixes to your website
  6. Ongoing support and optimisation

Each individual SEO company in Belfast will have a slightly variable approach. However, all the best SEO Belfast services will always deliver the above elements in a successful SEO campaign. Search engine optimisation is a transferrable skill set. It is about applying our tried-and-true methodology to your industry to help you to grow.

Do You Work with All Industries in Belfast?

If we believe that your business will grow and benefit from our services, we will work with you. Search engine optimisation is a transferable marketing practice that can be applied to a wide range of industries.  You can be sure that SEO services are going to help your business if users are searching Google for the Products or Services that your business offers.

Search engine optimisation strategies are designed to be effective for just about every industry. If you are pursuing a scalable way to generate to see sustainable growth and generate leads ad sales – SEO is a great option. Our services, approach and strategy can be tailored to almost any industry and application. We don’t use one size fits all techniques and we will only work with businesses that have the potential to grow with SEO.

Why Should I Work with A Dedicated SEO Agency?

You should work with a devoted SEO agency as it will provide you an unrivalled level of expertise. Compared to an all-encompassing digital marketing company in Belfast, Safari SEO Belfast Agency is committed to providing premier services in one single aspect of online marketing – search engine optimisation.

This means all of our energy, efforts and skill goes into developing the most current and innovative search engine optimisation practices. We pride ourselves on our ability to future proof your websites search engine visibility and create strategies that are effective in 2021 and the years to come.

You wouldn’t hire a general handyman to fix your broken floor, so why would you hire a general digital marketing agency to improve SEO visibility of your business. You would rather work with a digital company in Belfast that puts 100% of their time and resources into delivering the very best SEO.

Is SEO Important?

If you want your prospective clients and market to find you online, then SEO is the answer you have been wishing for. If your target market is using Google search or other search engines, then search engine optimisation could help your products or services appear in front of them at the right time.

As of 2022, 84% of businesses who invested in SEO services stated that they definitely saw a positive improvement in the long-term organic website traffic on their website. SEO is more effective in some industries than others. If you are unsure whether SEO services are the right fit for your business, then get in contact with one of our Belfast SEO experts today.

What do SEO Services in Belfast Offer?

Our SEO services will provide you with everything that you need to get noticed online. There are more than 200 different ranking factors that impact how your website appears in Google search. Our Belfast SEO services will include everything that you need to get found in the area. We do not randomly pick and choose which elements of SEO to focus on for your business. We focus on the four pillars of SEO:

  1. Technical SEO (site speed, crawlability etc.)
  2. Content Creation
  3. On-Site SEO Optimisations
  4. Off-Site SEO Optimisations

Whatever you need, if something needs to be optimised to improve your organic search visibility, we will help you with it.

How much Does SEO in Belfast Cost?

The cost of SEO Belfast Agency services will differ based on the amount of work required to help you succeed. Each digital marketing plan is carried out on on a month-by-month retainer. In general, most of our clients will work on a 6 or 9 month SEO campaign. After this they will generally review their campaign and ongoing scope of work required.

To get a better idea of SEO costs in Belfast, get in touch with an SEO professional at Safari Digital Northern Ireland who would be happy to help you out with a customised SEO quote.

Do I Have to Sign a Long-Term Contract?


We recognise that circumstances change, and we don’t lock our potential customers into a long-term contract.

Our monthly SEO campaigns are based on a month-to-month schedule. You are welcome to cancel your agreement at any time with 30-days of notice.

Is It Worth Investing in SEO or Google Ads/Facebook Ads?

As an inbound marketing strategy, search engine optimisation is the most powerful inbound tool that your business can have at its disposal.

It is different to traditional marketing and advertising models where you are reaching out to the customer, SEO is entirely inbound. If a prospective client lands on your website, it means that you can help to answer their question or provide them with what they are looking for.

Our Belfast SEO strategies are inherently customer orientated. You won’t be cold calling or hassling prospective clients. You will be presenting them with useful information and tangible solutions to their problems. To put is simply, SEO is more convenient for you and far less intrusive for your potential clients.

On top of that, Google Advertising costs are getting more and more expensive. With SEO, your business will gain exposure and visibility even when you’re not paying for it. The great thing about SEO is that it is a transferrable and lasting resource that you own, not rent.

Why Should I Choose SEO Over Facebook or Google Ads?

As the most scalable way to build your online presence in 2021 and beyond, search engine optimisation is a great choice for your digital marketing strategy. While SEO may not be as reactive as Paid Advertising, the lasting effects of SEO definitely outweigh the time taken to get you seen.

In contrast to Facebook Advertising or Google Ads, you will not need to pay for each website visit or click that you receive. Effective SEO works for you around the clock to improve brand awareness as well as help you sell and attract leads online.

If you are seeking an online marketing stream that allows you to attract customers even when you are not paying for advertising, then SEO is for you.

Why Should I Choose Safari Digital for SEO Belfast?

Safari Digital Belfast is a progressive digital marketing company working with businesses in Belfast to create bespoke SEO strategies that help you to excel online. Since 2018, we have been working exclusively on refining and improving our SEO practices to ensure that we stay at the top of the SEO Belfast pile and that we keep our clients ahead of the curve.

There are countless SEO companies in Belfast claiming to have the secret recipe for SEO success. Whether they claim to have a shortcut to page one, or a backdoor to the Google algorithm – they all claim to be the best. At Safari Digital, we deliver lasting SEO results for your business. Here are three good reasons why you should consider working with Safari Digital.

1. We do not do Google Ads or Facebook ads to win clients

Unlike other digital marketing agencies in Belfast, we do not invest in Google Ads or Facebook Ads to win our clients. 100% of our clients discover us through SEO. We implement the same, time-tested strategy for our clients that we implement for our own website to generate leads. If you are reading this page right now, you almost certainly landed here because you were searching ‘SEO Belfast experts’ or ‘SEO Agency Belfast’ – that is how all of our clients in the local area find us. An agencies SEO performance is an excellent indicator of the organic search results that you can expect when working with them.

2. The SEO consultant that founded Safari Digital still works here

Did you know that most of the agencies on page 1 in Northern Ireland are not owned or run by the person who started the company? Many of them are bank rolled by larger companies or a subsidiary of another big agency. In any case, it means that the expert that started and built the company no longer works there. This means that the expert SEO consultants may have since been replaced by salespeople and account managers.

Safari Digital Belfast is owned and run by Liam Ridings. He continues to consult with clients and oversee each and every aspect of the SEO process. We don’t outsource anything and 100% of our employees are SEO consultants that are passionate about organic search.

3. We don’t do lock-in contracts or direct debit

As a business, we hate the idea of being locked into a contract – so we extend that same courtesy to our Belfast clients. If you are not happy with the work that we are doing or your circumstances change, you are free to leave at any point.

Why is SEO Important in Belfast?

Search engine optimisation (SEO) is the most effective way to build your brand presence and increase the quality and quantity of leads that you receive online at scale. No other digital marketing channel allows you to reach the wider Belfast community as easily and at the same low price point as SEO services.

According to the most recent data, Google makes more than 90% of its revenue through Google ads – and that number will continue to increase. As a business, Google sells ads to businesses right across Belfast in order to make money. The worrying thing is, these advertisements are only getting more expensive. In order to create a sustainable, long-lasting revenue stream for your business in Belfast, you need to look at how you can make the most of organic search engine marketing.

It’s important to understand that the time period for delivering proven organic search results and achieving a strong online presence is impossible to predict. SEO takes time and Google explicitly warns of companies that guarantee results.

What Makes Content Rank on Google?

There are more than 200 individual ranking factors that determine exactly where your website ranks on Google. From technical, to content, to links, and everything in between – SEO is a dynamic marketing channel that requires constant care and attention.

The one thing that you need to understand about SEO Belfast is that it is completely dynamic. Everything is always changing, and nothing is ever where you left it. As such, it is essential that you are working with an SEO company that takes the time to understand how the most recent changes and updates impact Google rankings.

Some of the most important on-page factors that we focus on include keyword trends, keyword difficulty scores, competitor keyword usage, and keyword intent. From an off-site perspective, some of the most important factors includes backlinks quality, referring domain strength, high quality backlinks, social signals, and Google My Business. Our team of Belfast SEO experts will take the time to audit the onsite and off-site SEO factors that matter most for your business.

What Makes SEO an Attractive Marketing Option?

Unlike Pay Per Click marketing services that only work when you are running campaigns or paying for advertisements – SEO continues to work around the clock to increase exposure in Belfast for your business. Sustainability is the key to long-term growth, which is why more companies will invest in search engine optimisation than any other digital marketing medium this year.

We develop long term strategies that will inundate your Belfast business with leads in two months and in two years. Our goal is to create a sustainable stream of website visitors and leads that will continue to provide value for your business for years to come.

How Often Does SEO Change?


SEO is always changing and evolving. Here is something that most SEO companies in Belfast won’t tell you; some of the short-sighted tactics that were being pushed five or six years ago are almost completely extinct.

In order to stay ahead of the competition and ensure that your business stays at the top of the Belfast Google rankings, we take a long-term approach to search engine optimisation marketing. By prioritising high-quality content, long-term link building strategies, and ensuring that the user stays at the forefront of each decision that we make, we are able to stay ahead of the competition.

Does SEO Increase Brand Awareness?


One of the biggest benefits of SEO is the widespread visibility and brand awareness that it generates for companies in Belfast just like yours. Search engine optimisation is the most cost-effective way to increase the number of people who see your business online. Instead of paying for each click that your website receives, you can reach thousands of relevant, prospective customers just by implementing a sound organic marketing strategy.

You don’t need to have dreams of global or even national success to see the benefits of heightened brand awareness. Appearing at the top of Google rankings and the organic search results means being the first in mind when a consumer is ready to make a purchase. SEO means you can take a strong position in the Belfast market and ensure that you are the company the more locals choose.

What is Local SEO?

Local SEO or local search engine optimisation are professional SEO services that are designed to help your business appear at the top of the local organic search results by increasing website rankings. Local SEO services are similar to regular SEO in that it is the process of increasing online visibility by improving natural results. People searching for local search results will generally use a local suffix such as “Belfast”, “Northern Ireland”, or “Near Me” to isolate local results or results that can be found within their area. Generally speaking, local search results have a much higher conversion rate than regular SEO as users tend to be more advanced in the search process.

The Blueprint for SEO Belfast Success

A consistent approach with proven, time-tested methodology.

Our On-Site SEO Strategy for SEO Belfast

On-page SEO or On-site SEO as it is also known is the process of optimising your website and your web pages to ensure that you appear in front of local Belfast customers when they are searching for your goods or services.

At Safari Digital, it is our job to create a cohesive on-page strategy that pleases Google and delights your readers. It’s a delicate balancing act, but we manage to pull it off by creating content that users enjoy, and search bots can seamlessly crawl and find the pieces of data that ensure you show up for your desired key terms. There are dozens of different on-site factors that impact how your website appears in the Belfast SEO results pages. Here are some of those on-page factors that we prioritise in each campaign that we run.

Off-Site SEO Strategy

Off-site or off-page SEO refers to all of the search engine optimisation factors that occur off your website that influence how your website appears in Google search. One of the most common questions that our Belfast clients and prospective clients ask us is “What percentage of my ranking comes from off-site and what percentage comes from on-site”. At the time of writing, approximately 50% is determined by your on-site optimisations, and 50% by your off-site presence. Here are the off-site factors that we consider when optimising your website for organic search.

Where We Work


  • Level 2/11, York Street, Sydney, NSW, 2000

  • +61 2 8006 9002



  • 2 Sheraton Street, London W1F 8BH, United Kingdom

  • 020 3290 4210


Get in touch

Not sure where to start? Book a free consultation with an SEO Expert at Safari Digital UK to find out if SEO can help you to grow.

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