Does SEO Still Work In 2021?
Before you think about investing in SEO services for your business, the first question that we need to answer is whether or not search engine optimisation is still an effective online marketing strategy in 2021.
Let’s address the elephant in the room. At the beginning of each year, we see hundreds of articles from different corners of the digital marketing universe, insisting that search engine optimisation is a dying art. Here is what we can say about that.
SEO has come a long way over the last 4 years and many of the tactics that short-sighted practitioners use will no longer yield positive results in the search engine results pages. The short-sighted black and grey hat SEO tactics some agencies were using 3 or 4 years ago are no longer effective. A long list of Google updates, including Penguin, Panda, and Hummingbird, were rolled out by Google to combat the high number of spam pages in the search results.
SEO is more complex than it has ever been. At Safari digital, we focus on long-term strategies that deliver lasting results for your business. In 2021, our Birmingham SEO company prioritises and long-term approach to online marketing services.
We put the user at the forefront of each decision that we make for your business. Emphasising the user experience, we can ensure that the strategies we are implementing now will be effective in one, two, and five years.
Do I Really Need SEO Services for My Business?
Maybe you do, or perhaps you don’t – it entirely depends on your business.
The truth is you may be a good candidate for a Birmingham SEO campaign; well there may be a better way to invest your online marketing budget.
Transparency is the essential ingredient in a successful working relationship. We understand that the digital marketing landscape is dominated by large agencies that focus on building up their client portfolio without considering how they are helping them.
To build a business that we can be proud of, we do not do SEO for companies if they cannot benefit from our services. We don’t work with everyone – and we’re proud of it. Generally speaking, around 40% of the businesses we consult with are not the right fit for our SEO services in Birmingham. The range of reasons why they may not be the right fit for SEO right now include:
• The industry is not the right fit for SEO.
• They are selling a product or service that is ground-breaking and therefore has no search for you behind it.
• They are not in the position to commit to ongoing work.
• They are looking for short-term, overnight gains.
There are many reasons why your business might not be in the proper position to invest in SEO. If we feel that your marketing budget can be better invested elsewhere, we will be the first to tell you.
Why Should I Choose Safari Digital?
Let’s be honest; there’s no shortage of digital marketing agencies in Birmingham claiming to be the best at every aspect of online marketing. So why should you consider us? Well, because we do one thing (SEO) and we do it really, really well.
Here are some of the reasons why we believe we are an excellent fit for businesses in Birmingham that are looking to grow with search engine optimisation:
• We don’t do paid marketing to win their own clients. 100% of our clients find us through organic search results.
• The SEO expert that founded this company will be the same person who is working on your website.
• We are completely transparent in what we do and in our strategy for getting results
• We won’t lock you into a long-term contract direct debit you each month
• We don’t have account managers and the SEO consultant you speak to won’t be ‘stuck in a meeting’ every time you try and contact them.
What Are the Key Benefits of SEO Birmingham?
Search engine optimisation is the most powerful and scalable way to increase the quantity and quality of the leads that your business receives online. SEO also ensures that your business appears in front of your target market when looking for the goods or services you offer. The truth is it doesn’t matter how good your product or company is; if your target market cannot find you online, then you are missing out on valuable leads.
Working with Safari Digital Birmingham means partnering with an SEO company that delivers a tangible, revenue-generating increase in the number of leads that you receive through organic search. We stand by the belief that SEO is only valuable when it drives relevant leads to your business. Getting you onto page 1 of Google is not tricky; putting you there for the sort of search names that will generate lasting and meaningful leads for your business is where we provide value.
Do You Offer Other Digital Marketing Services?
Every SEO specialist that works at Safari digital is certified in Google Ads and Facebook marketing – but we will never offer those as a service to our clients. Our organic search specialists complete Google Ads training to have a more holistic view of how organic search works. Our goal is to provide the best SEO Birmingham has to offer. To do that, we focus 100% of our time, energy, and resources on staying ahead of the SEO curve.
In our opinion, there are too many generalist digital marketing agencies claiming to have specialised knowledge in every facet of online marketing. We believe that clients should choose to work with a company that specialises in a single area of online marketing to get specialised talent.
Specialists vs. Generalists – Which is best?
When you work with a dedicated SEO agency you will have a team of experts with unmatched skills at your disposal. Compared to a generalist digital marketing company in Birmingham, Safari SEO Birmingham is fanatical about one single aspect of online marketing – search engine optimisation.
This means we develop the latest and most innovative search engine optimisation strategies by pooling all our time, effort and resources into helping your business grow. We pride ourselves on our ability to future proof the search engine exposure of websites and create strategies that are effective in 2021 and for years to come.
If you wouldn’t hire a general handyman to fix your roof leak, why would you employ a general digital marketing agency to improve your SEO visibility. If you want the full benefits SEO can offer, work with a digital company in Birmingham that puts 100% of their time and resources into delivering the very best SEO results.
What Does a Birmingham SEO Company Do?
An SEO Company is an outside team of search engine optimisation specialists that seek to help improve the organic visibility of a website. Getting your head around all of the activities that go into a successful SEO marketing campaign can be difficult, but these are the main ones that you can expect to receive:
1. Competitor and Market Analysis
2. On-site Optimisation
3. Off-site Optimisation
4. Customised SEO strategy
5. Technical fixes to your website
6. Ongoing support and optimisation
For each SEO company in Birmingham there will be a slightly different approach. But you should know, the best SEO Birmingham should always provide the above elements in a successful SEO campaign. Search engine optimisation is a transferrable skill set. It is about applying tried and tested strategies and practices to help you grow within your industry of operation.
Why Should I Choose SEO Over Facebook or Google Ads?
Search engine optimisation is by far the most scalable way to build your online presence in 2021 and beyond. While SEO may not be as dynamic as Paid Advertising, the lasting effects of SEO far outweigh the time spent to get you seen.
Different to Facebook Advertising or Google Ads, you will not need to pay for each website visit that you receive. Effective SEO will work around the clock to improve your online brand awareness and help you sell and attract leads online.
If you are searching for an online marketing channel that allows you to gain customers even when you are not paying for advertising, then SEO is for you.
Do I Have to Sign a Long-Term Contract?
We understand that conditions change, and we hate the notion of a lock-in contract.
The entirety of our monthly SEO campaigns function on a month-to-month basis. As our client, you are free to cancel your agreement at any time with 30-days of notice.
Do I Really Need SEO Services?
SEO is the answer you have been looking for if you want your prospective clients to find you online. If your target market is searching for your products or services using Google search or similar search engines, then search engine optimisation can help present you to them at the right time.
84% of businesses that utilised SEO services reported that they saw the benefits of SEO in the long-term organic traffic of their website, as of 2021. SEO is more applicable for some industries than others. If you are uncertain if SEO services are the right fit for your business, then we recommend you get in contact with one of our Birmingham SEO professionals today.
What do SEO Services in Birmingham Include?
Our SEO offerings include everything that you need to be successfully noticed online. There are over 200 different ranking factors that impact how your website appears in Google search, each with their own weighting. Our Birmingham SEO services will provide you with everything that you need to get found in the area. We do not pick and choose which elements of SEO to focus on for your business. Our knowledgeable SEO services focus on the four pillars of SEO:
1. Technical SEO
2. Content Creation
3. On-Site SEO Optimisations
4. Off-Site SEO Optimisations
If you need something optimised to improve your organic search visibility, then we will help you with it.
How much Does SEO in Birmingham Cost?
The monetary cost of SEO Birmingham changes depending on the amount of work required to help you succeed. All of our SEO plans operate on a month-by-month basis. In general, the majority of our clients will work on a 6 or 9 month SEO campaign before reviewing their campaign and ongoing scope of work required.
To get the best idea of SEO costs in Birmingham, get in touch with an SEO professional at Safari SEO UK who will be happy to help you out with a customised quote for your SEO needs.
Do You Work with All Industries in Birmingham?
Yes, if we firmly believe that we can help the development of your business, we will work with you. Search engine optimisation is a transferable marketing effort with the advent of being applicable to a wide range of industries. If users are searching Google for your business’ Products or Services on offer, then you can be confident that SEO is going to help your business.
Search engine optimisation services are effective for almost any industry. If you are looking for a scalable and transferrable way to generate leads, sales, and see steady growth – SEO could be the solution for you. Our approach and strategy can be developed to target just about any industry and application. We don’t use cookie cutter techniques and we will only work with businesses that have the potential to grow with SEO.
Should I Invest in SEO or Google Ads/Facebook Ads?
Rather than traditional marketing and advertising models, which are outbound, that mean you are reaching out to the customer, SEO is entirely inbound. If a prospective client lands on your website, it means that you can are able to answer their question or equip them with what they are looking for.
Search engine optimisation is the most efficient inbound marketing strategy that your business can utilise.
Our Birmingham SEO strategies are innately customer focussed. Gone are the days of cold calling and hassling prospective clients. You are directing them to useful information and solutions to their problems. In essence, SEO is more convenient for you and far less intrusive for your potential clients.
On top of that, Google Advertising costs are becoming alarmingly expensive. With SEO, your business will gain coverage and relevance even when you’re not paying for it. The advantage of SEO is that it is a transferrable and lasting asset that you own, not rent.
Why Should I Choose Safari Digital for SEO Birmingham?
Safari Digital Birmingham is a progressive digital marketing company working with businesses in Birmingham to create bespoke SEO strategies that help you to excel online. Since 2018, we have been working exclusively on refining and improving our SEO practices to ensure that we stay at the top of the SEO Birmingham pile and that we keep our clients ahead of the curve.
There are countless SEO companies in Birmingham claiming to have the secret recipe for SEO success. Whether they claim to have a shortcut to page one, or a backdoor to the Google algorithm – they all claim to be the best. At Safari Digital, we deliver lasting SEO results for your business. Here are three good reasons why you should consider working with Safari Digital.
1. We do not do Google Ads or Facebook ads to win clients
Unlike other digital marketing agencies in Birmingham, we do not invest in Google Ads or Facebook Ads to win our clients. 100% of our clients find us through SEO. We implement the same, time-tested strategy for our clients that we implement for our own website to generate leads. If you are reading this page right now, you almost certainly landed here because you were searching ‘SEO Birmingham’ or ‘SEO Agency Birmingham’ – that is how all of our clients in the local area find us.
2. The SEO expert that founded Safari Digital still works here
Did you know that most of the agencies on page 1 in Birmingham are not owned or run by the person who started the company? Many of them are bank rolled by larger companies or a subsidiary of another big agency. In any case, it means that the expert that started and built the company no longer works there. This means that the expert SEO consultants may have since been replaced by salespeople and account managers.
Safari Digital Birmingham is owned and run by Liam Ridings. He continues to consult with clients and oversee each and every aspect of the SEO process. We don’t outsource anything and 100% of our employees are SEO consultants that are passionate about organic search.
3. We don’t do lock-in contracts or direct debit
As a business, we hate the idea of being locked into a contract – so we extend that same courtesy to our Birmingham clients. If you are not happy with the work that we are doing or your circumstances change, you are free to leave at any point.
Why is SEO Important in Birmingham?
Search engine optimisation (SEO) is the most effective way to build your brand presence and increase the quality and quantity of leads that you receive online at scale. No other digital marketing channel allows you to reach the wider Birmingham community as easily and at the same low price point as SEO services.
According to the most recent data, Google makes more than 90% of its revenue through Google ads – and that number will continue to increase. As a business, Google sells ads to businesses right across Birmingham in order to make money. The worrying thing is, these advertisements are only getting more expensive. In order to create a sustainable, long-lasting revenue stream for your business in Birmingham, you need to look at how you can make the most of organic search engine marketing.
What Makes Content Rank on Google?
There are more than 200 individual ranking factors that determine exactly where your website ranks on Google. From technical, to content, to links, and everything in between – SEO is a dynamic marketing channel that requires constant care and attention.
The one thing that you need to understand about SEO Birmingham is that it is completely dynamic. Everything is always changing, and nothing is ever where you left it. As such, it is essential that you are working with an SEO company that takes the time to understand how the most recent changes and updates impact rankings.
Some of the most important on-page factors that we focus on include keyword trends, keyword difficulty scores, competitor keyword usage, and keyword intent. From an off-site perspective, some of the most important factors includes backlinks quality, referring domain strength, backlinks relevancy, social signals, and Google My Business. Our team of Birmingham SEO experts will take the time to audit the onsite and off-site SEO factors that matter most for your business.
What Makes SEO an Attractive Marketing Option?
Unlike Pay Per Click marketing services that only work when you are running campaigns or paying for advertisements – SEO continues to work around the clock to increase exposure in Birmingham for your business. Sustainability is the key to long-term growth, which is why more companies will invest in search engine optimisation than any other digital marketing medium this year.
We develop long term strategies that will inundate your Birmingham business with leads in two months and in two years. Our goal is to create a sustainable stream of website visitors and leads that will continue to provide value for your business for years to come.
How Often Does SEO Change?
SEO is always changing and evolving. Here is something that most SEO companies in Birmingham won’t tell you; some of the short-sighted tactics that were being pushed five or six years ago are almost completely extinct.
In order to stay ahead of the competition and ensure that your business stays at the top of the Birmingham results pages, we take a long-term approach to search engine optimisation marketing. By prioritising high-quality content, long-term link building strategies, and ensuring that the user stays at the forefront of each decision that we make, we are able to stay ahead of the competition.
Does SEO Increase Brand Awareness?
One of the biggest benefits of SEO is the widespread visibility and brand awareness that it generates for companies in Birmingham just like yours. Search engine optimisation is the most cost-effective way to increase the number of people who see your business online. Instead of paying for each click that your website receives, you can reach thousands of relevant, prospective customers just by implementing a sound organic marketing strategy.
You don’t need to have dreams of global or even national success to see the benefits of heightened brand awareness. By being the first in mind when a consumer is ready to make a purchase, you can take a strong position in the Birmingham market and ensure that you are the company the more locals choose.