SEO Edinburgh

Work with the SEO Company Edinburgh businesses trust lasting results.
No account managers. No empty promises. Just revenue-generating SEO.

  • Customised SEO Solutions
  • Ongoing SEO Support
  • No Lock in Contracts

The SEO Company Edinburgh Businesses Trust for Lasting Results

Want to partner with an SEO Company in Edinburgh that deals in facts, figures, and genuine business growth? We understand your struggle. In 2021, finding a reliable and transparent digital marketing agency in Edinburgh can seem impossible. The industry is dominated by pushy salesmen and agencies that claim to have the secret key for Google success. In an industry that is overwhelmed with individuals pretending to know something that no one else does, how do you find an SEO company you can trust?

Safari Digital SEO Edinburgh is unique. We are a small team of search engine optimisation professionals. We don’t have a 5000 square foot office, and we don’t have Kombucha on tap. We are a tech-oriented SEO company without boring cliches. Our SEO experts don’t tinker in Facebook Ads or Google Ads. We spend all of our time and efforts producing SEO campaigns that produce first-page results.

We have been focussing exclusively on SEO since 2018. In that short time, we have helped hundreds of SMEs and national names to achieve outstanding growth with strategic SEO. By placing ROI (return on investment) at the front of every choice that we make, we can maximise results. We aren’t interested in getting your business to page one of Google for unrelated search terms. Rather, we concentrate on important, revenue-generating keywords that produce quality traffic.

Like the Google search ranking algorithm, our strategy for search engine optimisation SEO is constantly growing and changing. Nothing is ever inactive and we are constantly working and researching cutting edge SEO techniques. As a dedicated agency of SEO specialists in Edinburgh, we use all of our time to interpret and understand how to create content that ranks well on Google. By focussing on SEO, we can create cutting edge solutions that leave our competition (and yours) scratching their heads.

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Ready to talk about your SEO for Your Business? Book your FREE consultation today!

Why Work with Safari SEO Agency Edinburgh?

At Safari SEO Edinburgh, we employ the latest data, search trends, and SEO knowledge to create customised SEO campaigns for Edinburgh companies. We consider more than two hundred different Ranking factors that tie into the Google search ranking algorithm. We do not do ‘quick fixes’ or ‘overnight SEO hacks’. We practice lasting, time-tested techniques that we know deliver long-term results. In Edinburgh, Safari Digital SEO supports small to large companies grow their online visibility with SEO.

By choosing Safari, you’ll work with a group of Edinburgh SEO experts that know the intricacies of SEO. Why partner with a generalist digital marketing company in Edinburgh that looks at every aspect of online marketing? We place all of our time experience and in-house resources into creating custom search engine optimisation campaigns.

We specialise in helping SMEs and large businesses to reach their full online potential. Whether you have been in business for one year or ten, we have customised solutions to suit. With Safari, you won’t be handed between account managers. If we take you on as a client, we believe that we can help your business reach new heights with organic search marketing.

liam ridings safari seo director

Our SEO Strategy for Growth

Time-tested solutions combined with proven methodology. We don’t leave anything up to chance.The eight of a successful SEO campaign are transferrable to every project we do.

Edinburgh SEO FAQ’s

Want to know more about SEO in Edinburgh? Here are some of the common questions that we see and answer all the time!

Why Should I Work with A Dedicated SEO Agency?

If you want to increase your business’s exposure and growth, leveraging the skills of a dedicated SEO agency will help you achieve your goals. In contrast to most digital marketing companies who cover all facets of online marketing in Edinburgh, Safari SEO Edinburgh is committed to one of the most exciting and high potential aspects of online marketing – search engine optimisation.

By specialising in this discipline, we can concentrate our time, effort and resources to innovate and optimise our search engine optimisation strategies. With strategies designed for 2021 and beyond, we pride ourselves on the ability to future proof the search engine visibility and design of your website.

It would be silly to hire a general handyman to fix your roof leak, so why would you hire a general digital marketing agency to improve your SEO visibility. Work with a digital company in Edinburgh that puts the entirety of their time and resources into delivering the very best SEO.

Why Should I Choose SEO Over Facebook or Google Ads?

In terms of scalability, SEO is hands down the best form of digital marketing. Search engine optimisation is the most scalable way to build your online presence in 2021 and the years to come. While SEO may not be as reactive as tradition Paid Advertising, the patience taken to get you seen will have significant long-term benefits.

Unlike Facebook Advertising or Google Ads, there is no need to pay for each website visitor you receive. Powerful SEO works around the clock to improve brand recognition and help you to sell and attract leads online.

If you are hunting for an online marketing channel that allows you to entice customers even when you are not paying for advertising, SEO is for you.

What Does An Edinburgh SEO Company Do?

SEO companies are external teams of search engine optimisation professionals that are hired to improve the organic visibility of a website. It is not easy breaking down all of the activities that go into a successful SEO marketing campaign, but here are the main ones that you can expect to receive:

1. Competitor and Market Analysis
2. On-site Optimisation
3. Off-site Optimisation
4. Customised SEO strategy
5. Technical fixes to your website
6. Ongoing support and optimisation

For each SEO company in Edinburgh, there will be a slightly different approach. However, all the best SEO Edinburgh will always provide the elements as mentioned above in a strong SEO campaign. Search engine optimisation is a transferrable skillset. It is about applying industry-leading knowledge and practices to help your business grow.

What do SEO Services in Edinburgh Include?

Our SEO services include everything you can think of to get noticed online. We have studied the more than 200 different ranking factors that impact how your website appears in Google search. Our Edinburgh SEO services will equip you with everything that you need to get found in the area. We do not pick and choose which details of SEO to focus on for your business. Our SEO services focus on the four pillars of SEO:

1. Technical SEO
2. Content Creation
3. On-Site SEO Optimisations
4. Off-Site SEO Optimisations

If something needs to be improved to optimise your organic search visibility, then we will help you with it.

Do I Really Need SEO Services?

If you wish for your prospective target market to discover you online, then SEO is the resolution you have been looking for. If your target market is searching for your products or services using Google search or other search engines, but you are struggling to convert or reach them, then search engine optimisation can help you appear in front of them at the right time.

Some industries reap the rewards of SEO more than others. If you are unsure whether SEO services are the right fit for your business, then get in contact with one of our Edinburgh SEO professionals today. As of 2021, 84% of companies that invested in SEO services reported increased long term organic traffic for their website.

Is it necessary to Sign a Long-Term Contract?

No! You won’t have to sign a long-term contract.

We understand that circumstances change, and we hate the idea of a contract locking you in.

All of our monthly SEO campaigns function on a month-to-month basis. When you partner with us, you are free to cancel your agreement at any time with 30-days of notice.

How much Does SEO in Edinburgh Cost?

There is no fixed price when it comes to SEO. The expenses of SEO Edinburgh will vary depending on the output required to help you succeed. All of our SEO plans are on a month-by-month basis. In general, most of our clients will agree to 6 or 9 months scheduled SEO campaigns before reviewing their campaign and ongoing scope of work required.

To get the most up to date idea of SEO costs in Edinburgh, get in touch with an SEO expert at Safari SEO UK who can help you out with a tailored SEO quote.

Do You Work with All Industries in Edinburgh?

If we believe that our services will help your business flourish, we will work with you. Search engine optimisation is a transferable marketing effort that can be leveraged in a wide range of industries. If users are searching Google for the Products or Services that your business offers, you can be sure that SEO will help your business.

Search engine optimisation services are practical for just about every industry. If you are looking for a scalable way to generate leads, sales, and see sustainable growth – you should consider SEO as a solution. Our approach and strategy can be tailored to just about any industry and application. Unlike other SEO agencies, we don’t use cookie-cutter techniques, and will only work with businesses that can grow with SEO.

Should I Invest in SEO or Google Ads/Facebook Ads?

Search engine optimisation is considered the most powerful inbound marketing tool your business can have at its disposal.

Whereas traditional marketing and advertising models have you reaching out to the customer, SEO is entirely inbound. If a prospective client lands on your website, you can help answer their question or provide them with what they are looking for.

Our Edinburgh SEO strategies are innately focused on the customer. You won’t be cold calling or harassing prospective clients. You are presenting them with practical information and the answers to their problems. In summary, SEO is more convenient for you and far less intrusive for your potential clients.

Not only that, but, Google Advertising costs are going through the roof. With SEO, your business’s exposure and visibility will benefit even when you’re not paying for it. SEO’s beauty is that it is a transferrable and lasting resource that you own, not rent.

Why Should I Choose Safari Digital for SEO Edinburgh?

Safari Digital Edinburgh is a progressive digital marketing company working with businesses in Edinburgh to create bespoke SEO strategies that help you to excel online. Since 2018, we have been working exclusively on refining and improving our SEO practices to ensure that we stay at the top of the SEO Edinburgh pile and that we keep our clients ahead of the curve.

There are countless SEO companies in Edinburgh claiming to have the secret recipe for SEO success. Whether they claim to have a shortcut to page one, or a backdoor to the Google algorithm – they all claim to be the best. At Safari Digital, we deliver lasting SEO results for your business. Here are three good reasons why you should consider working with Safari Digital.

1. We do not do Google Ads or Facebook ads to win clients

Unlike other digital marketing agencies in Edinburgh, we do not invest in Google Ads or Facebook Ads to win our clients. 100% of our clients find us through SEO. We implement the same, time-tested strategy for our clients that we implement for our own website to generate leads. If you are reading this page right now, you almost certainly landed here because you were searching ‘SEO Edinburgh’ or ‘SEO Agency Edinburgh’ – that is how all of our clients in the local area find us.

2. The SEO expert that founded Safari Digital still works here

Did you know that most of the agencies on page 1 in Edinburgh are not owned or run by the person who started the company? Many of them are bank rolled by larger companies or a subsidiary of another big agency. In any case, it means that the expert that started and built the company no longer works there. This means that the expert SEO consultants may have since been replaced by salespeople and account managers.

Safari Digital Edinburgh is owned and run by Liam Ridings. He continues to consult with clients and oversee each and every aspect of the SEO process. We don’t outsource anything and 100% of our employees are SEO consultants that are passionate about organic search.

3. We don’t do lock-in contracts or direct debit

As a business, we hate the idea of being locked into a contract – so we extend that same courtesy to our Edinburgh clients. If you are not happy with the work that we are doing or your circumstances change, you are free to leave at any point.

Why is SEO Important in Edinburgh?

Search engine optimisation (SEO) is the most effective way to build your brand presence and increase the quality and quantity of leads that you receive online at scale. No other digital marketing channel allows you to reach the wider Edinburgh community as easily and at the same low price point as SEO services.

According to the most recent data, Google makes more than 90% of its revenue through Google ads – and that number will continue to increase. As a business, Google sells ads to businesses right across Edinburgh in order to make money. The worrying thing is, these advertisements are only getting more expensive. In order to create a sustainable, long-lasting revenue stream for your business in Edinburgh, you need to look at how you can make the most of organic search engine marketing.

What Makes Content Rank on Google?

There are more than 200 individual ranking factors that determine exactly where your website ranks on Google. From technical, to content, to links, and everything in between – SEO is a dynamic marketing channel that requires constant care and attention.

The one thing that you need to understand about SEO Edinburgh is that it is completely dynamic. Everything is always changing, and nothing is ever where you left it. As such, it is essential that you are working with an SEO company that takes the time to understand how the most recent changes and updates impact rankings.

Some of the most important on-page factors that we focus on include keyword trends, keyword difficulty scores, competitor keyword usage, and keyword intent. From an off-site perspective, some of the most important factors includes backlinks quality, referring domain strength, backlinks relevancy, social signals, and Google My Business. Our team of Edinburgh SEO experts will take the time to audit the onsite and off-site SEO factors that matter most for your business.

What Makes SEO an Attractive Marketing Option?

Unlike Pay Per Click marketing services that only work when you are running campaigns or paying for advertisements – SEO continues to work around the clock to increase exposure in Edinburgh for your business. Sustainability is the key to long-term growth, which is why more companies will invest in search engine optimisation than any other digital marketing medium this year.

We develop long term strategies that will inundate your Edinburgh business with leads in two months and in two years. Our goal is to create a sustainable stream of website visitors and leads that will continue to provide value for your business for years to come.

How Often Does SEO Change?


SEO is always changing and evolving. Here is something that most SEO companies in Edinburgh won’t tell you; some of the short-sighted tactics that were being pushed five or six years ago are almost completely extinct.

In order to stay ahead of the competition and ensure that your business stays at the top of the Edinburgh results pages, we take a long-term approach to search engine optimisation marketing. By prioritising high-quality content, long-term link building strategies, and ensuring that the user stays at the forefront of each decision that we make, we are able to stay ahead of the competition.

Does SEO Increase Brand Awareness?


One of the biggest benefits of SEO is the widespread visibility and brand awareness that it generates for companies in Edinburgh just like yours. Search engine optimisation is the most cost-effective way to increase the number of people who see your business online. Instead of paying for each click that your website receives, you can reach thousands of relevant, prospective customers just by implementing a sound organic marketing strategy.

You don’t need to have dreams of global or even national success to see the benefits of heightened brand awareness. By being the first in mind when a consumer is ready to make a purchase, you can take a strong position in the Edinburgh market and ensure that you are the company the more locals choose.

Our Strategy for SEO Edinburgh Success

A consistent approach with proven, time-tested methodology.

Our On-Site SEO Strategy for SEO Edinburgh

On-page SEO or On-site SEO as it is also known is the process of optimising your website and your web pages to ensure that you appear in front of local Edinburgh customers when they are searching for your goods or services.

At Safari Digital, it is our job to create a cohesive on-page strategy that pleases Google and delights your readers. It’s a delicate balancing act, but we manage to pull it off by creating content that users enjoy, and search bots can seamlessly crawl and find the pieces of data that ensure you show up for your desired key terms. There are dozens of different on-site factors that impact how your website appears in the Edinburgh SEO results pages. Here are some of those on-page factors that we prioritise in each campaign that we run.

Off-Site SEO Strategy

Off-site or off-page SEO refers to all of the search engine optimisation factors that occur off your website that influence how your website appears in Google search. One of the most common questions that our Edinburgh clients and prospective clients ask us is “What percentage of my ranking comes from off-site and what percentage comes from on-site”. At the time of writing, approximately 50% is determined by your on-site optimisations, and 50% by your off-site presence. Here are the off-site factors that we consider when optimising your website for organic search.

Where We Work


  • Level 2/11, York Street, Sydney, NSW, 2000

  • +61 2 8006 9002



  • 2 Sheraton Street, London W1F 8BH, United Kingdom

  • 020 3290 4210


Get in touch

Not sure where to start? Book a free consultation with an SEO Expert at Safari Digital UK to find out if SEO can help you to grow.

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