SEO Glasgow

Choose the SEO Company Glasgow Businesses Trust for Lasting Google Visibility.
No Slick Salesmen. No Account Managers. Just Professional SEO Services.

  • Customised SEO Solutions
  • Ongoing SEO Support
  • No Lock in Contracts

SEO Services Glasgow Businesses Can Rely On

Are you looking to work with an SEO Company Glasgow residents know and trust? We understand your dilemma. There are literally hundreds of ‘SEO experts’ that are vying for your attention and your business. In 2021, how can you find an honest group of SEO professionals that care about your business growth, not their own sales?

Safari Digital is committed to delivering the most transparent SEO services Glasgow has to offer. We are a small, tight-knit team of SEO consultants that get a kick out of seeing our clients reach new heights. We value transparency and communication. When we work together, we can achieve SEO results that will leave your competition wondering what you are up to.

Since 2018, we have been delivering the best SEO services in Glasgow. By shifting our focus away from general online marketing, and towards focussed SEO strategies, we have been able to create cutting edge SEO solutions that deliver enormous results. As a dedicated team of search engine optimisation professionals in Glasgow, we spend all of our time focussing on the intricacies of SEO.

We don’t deal with Facebook Ads, Social Media, or Web Development. Not because we don’t want to, but because we believe that it would compromise our core business mission of delivering the best SEO services in Glasgow. Rather than being ‘pretty good’ at a lot of different things, we put all of our efforts towards being the best at one thing – SEO.

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Why Should I Choose Safari SEO Glasgow?

It’s a fair question. After all, there are no shortage of general digital marketing agencies in the UK that would be glad to have you as a client. So then, why should you trust us with the future success of your business? Well, because we have a proven track record of delivering outstand SEO results. You are on this page is because you were searching for ‘SEO Glasgow’ or ‘SEO Services Glasgow’. We have never completed any other digital marketing outside of SEO to promote our business. The success of our agency will always rest on our ability to rank for some of the most difficult, industry specific terms in the United Kingdom.

To put it nicely, we are a bunch of SEO nerds. We don’t have a five thousand square foot office and we don’t have Kombucha on tap. We cut the niceties and focus on delivering outstanding results for our clients. When you win, we win.

Each client and each website that we work with is completely unique. That’s why all of our SEO strategies are customised (from the ground up) with your unique business goals in mind. Our SEO consultants will sit down with you to plan out the best course of action for your business. We’ll uncover what your online competition is doing, and put together a customised SEO strategy that will help your business to grow. Don’t be a small fish in a big pond. Work closely with a small, focussed Glasgow SEO company that cares about your long-term success online.

liam ridings safari seo director

Our SEO Strategy for Growth

Time-tested solutions combined with proven methodology. We don’t leave anything up to chance.The eight of a successful SEO campaign are transferrable to every project we do.

Glasgow SEO FAQs

Found yourself wondering about SEO in Glasgow? We are here to help. Below are some of the questions that are brought to us all the time!

Should I Invest in SEO or Google Ads/Facebook Ads?

The fundamental practices of traditional marketing and advertising models involve reaching out to the customer, whereas SEO is entirely inbound. If a prospective client lands on your website, it means that you can help to answer their question or provide them with what they are looking for.

The most powerful tool your business can have at its disposal for inbound marketing is search engine optimisation.

Our Glasgow SEO strategies are optimised with the customer as the top priority. It isn’t about cold calling or hassling prospective clients. You are presenting them with actionable information and solutions to their problems. In essence, SEO is more suitable for you and far less intrusive for your potential clients.

On top of that, it can be a lot more cost-effective than Google Advertising costs which are going through the roof. With SEO, your business will develop its online exposure and visibility, even when you’re not paying for it. SEO’s beauty is that it is a transferrable and lasting resource that you own, not rent.

What Does A Glasgow SEO Company Do?

An SEO agency is an external group of search engine optimisation experts contracted to help improve the websites’ organic visibility. Breaking down the segments of a successful SEO marketing campaign can prove to be difficult, but below are the main ones that you can expect to receive:

1. Competitor and Market Analysis
2. On-site Optimisation
3. Off-site Optimisation
4. Customised SEO strategy
5. Technical fixes to your website
6. Ongoing support and optimisation

As a transferrable skillset, search engine optimisation is about applying tried and tested methodology to; it is about helping to grow your business. There are different approaches utilised from Each SEO company in Glasgow. However, all the best SEO Glasgow will never fail to provide the above elements in a successful SEO campaign.

Do I Really Need SEO Services?

SEO is more effective for some industries than others. If you are unsure whether SEO services are the right fit for your business, then get in contact with one of our Glasgow SEO professionals today.

SEO is the answer you have been looking for if you want your prospective target market to find you online. If your target market is searching for your services or products using Google search or other search engines, then search engine optimisation specialises in helping you appear in front of them at the right time.

As of 2021, 84% of businesses that financed SEO campaigns reported improved long-term organic traffic on their website.

Why Should I Work with A Dedicated SEO Agency?

It would be best if you worked with a dedicated SEO agency to receive an unrivalled level of expertise. Compared to a generalist digital marketing company in Glasgow, Safari SEO Glasgow is avid about one single aspect of online marketing – search engine optimisation.

That means we have significant time, effort, and resources develop the latest and most innovative search engine optimisation strategies. We pride ourselves on our ability to future proof the search engine visibility of websites and create strategies that are practical and efficient in 2021 and for years to come.

You wouldn’t hire a psychiatrist to perform surgery, so don’t hire a general digital marketing bureau to improve your SEO visibility. Work with a digital agency in Glasgow that puts 100% of their time and resources into delivering the very best SEO.

Why Should I Choose SEO Over Facebook or Google Ads?

If you are hoping for a digital marketing method that allows you to attract customers even when you are not paying for advertising, then SEO is for you.

Effective SEO works around the clock to improve brand awareness and help you to sell and attract leads online. Unlike Facebook Advertising or Google Ads, you will not need to pay for each website visit that you receive.

While SEO may not be as reactive as Paid Advertising, it is the most scalable way to build your online presence on the web today. The patience required will be rewarded when you see the lasting effects benefiting your business.

What do SEO Services in Glasgow Include?

Our SEO services incorporate everything that you need to be identified online. There are more than 200 different ranking factors that impact how your website appears in Google search. Our Glasgow SEO services will provide you with everything you need to be found in the area you desire. We do not pick and choose which elements of SEO to focus on for your business. Our SEO services focus on the four pillars of SEO:

1. Technical SEO
2. Content Creation
3. On-Site SEO Optimisations
4. Off-Site SEO Optimisations

If there is an optimisation that needs to occur to improve your organic search visibility, then we will help you with it.

How much Does SEO in Glasgow Cost?

The cost of SEO Glasgow will vary depending on the amount of work required to achieve your goals. All of our SEO plans are on a month-by-month basis. In general, we schedule our clients on 6 or 9 month long SEO campaigns before reviewing their campaign and ongoing scope of work required.

To get a better sense of SEO costs in Glasgow, check in with an SEO professional at Safari SEO UK who can help you out with a customised SEO quote.

Do You Work with All Industries in Glasgow?

If we believe that your business will benefit from our work, we will operate with you. Search engine optimisation is a transferable marketing discipline that can be applied to a wide range of industries. If users are searching Google for the Products or Services that your business offers, you can be sure that SEO will help your business.

The practices of search engine optimisation are effective for just about every industry. As a scalable way, digital marketing practice generates leads, sales, and see sustainable growth – SEO is the right solution for growing your online presence. Our approach and strategy can be tailored to just about any industry and application. We don’t use cookie-cutter techniques and only work with businesses that have the potential to benefit from SEO.

Do I Have to Sign a Long-Term Contract?

No! Not now. Not Tomorrow. Not ever.

All of our monthly SEO campaigns are on a month-to-month basis. You are free to cancel your agreement at any time with 30-days of notice.

We understand that circumstances change, and we hate the idea of a lock-in contract.

Our Blueprint for SEO Glasgow Success

The companies changes. But our approach and SEO methodology remains consistent.

The SEO components that matter most for your website. We are dedicated to achieving long-lasting SEO results. The 4 pillars of search engine optimisation combine the four key elements required for SEO success. We follow tried and true techniques that consistently provide exceptional search results.

UX Ranking Factors

Think UX is imperative right now? Hold on until the Google page experience update comes out in May 2021. It doesn’t matter how good your backlinks are or how amazing your content is. UX is vital for effective SEO. If your website’s user experience is poor, users will leave your website and seek better Google search results.

Amongst the most crucial user experience metrics that we live by are the following:

  • Average Time on Page
  • Website Click-Through Rate (CTR)
  • Returning vs. New Visitors
  • Website Bounce Rate
  • Average Pages Per Session

Google routinely crawls and reviews your website for fresh content to assure its users’ outstanding experience. Sites that produce relevant and valuable content to deliver a good onsite user experience are shown to rank above those that don’t in the search engine results pages.

As soon as you start with us, we conduct a complete SEO review that incorporates key UX metrics. After that, we review where the sites UX metrics can improve to establish a more positive onsite experience and better rankings.

Technical SEO Matters for SEO

As the best SEO company, Glasgow has to offer a dedicated technical SEO expert is on board for all of our SEO Campaigns. This means the technical SEO expert that operates on your site dedicates 100% of their time examining technical SEO best practices. We firmly believe that a dedicated technical SEO specialist should review your websites technical elements rather than have a non-technical SEO Consultant.

Below are some of the vital technical SEO elements that our expert consultant will review when we start working with a new website or client:

1. Robots.txt file
2. Mobile Usability
3. Website Metadata
4. Broken external links
5. Canonical links and structure
6. Website HTTPS status
7. Website Sitemap
8. Website Speed
9. Internal link structure
10. Site structure/architecture

The list above simplifies the process. The reality is, there are hundreds of technical SEO ingredients that can determine your search rankings on Google. SEO is a continuous technical process designed to unearth any technical constraints that may influence your website from positively performing in Google search results. Technical SEO isn’t a ‘one-time’ activity. It demands consistent analysis, optimisation, and revisions to guarantee your website follows the latest search engine protocols. We are the SEO Company Glasgow business trust for technical assistance and advanced technical SEO protocols.

Internal Linking Structure

Internal links are an understated detail of an effective search engine optimisation campaign. Many digital marketing professionals talk about the effectiveness of backlinks (which they should). That being said, a limited number truly appreciate the potential of internal links to improve rankings and website search visibility in Google.

Internal links denote to links connecting one webpage to another webpage inside a single website. Internal links are frequently employed for navigational purposes in the footer and header menus of a website. However, we can also use internal links in text to enhance the onsite experience and develop a number of key UX elements.

There are three critical benefits that internal linking provides for a website:

1. Website IA (Information architecture)
2. Website Indexation
3. Onsite Navigation

In 2021, internal linking is one of the most forgotten segments in producing an effective SEO strategy. At Safari Digital SEO Glasgow, we understand the authority of internal linking and implement it in every successful SEO campaign that we execute.

On-Page Content

Vital for your SEO success now, and in the years to come, is on-page content. Thoroughly researched, strategic content is the basis of each successful SEO project developed by us in Glasgow. It is not enough to place content on the page and hope for the best. Content must be well-articulated, researched, and published for users to seamlessly navigate and understand.

Currently, the average page one Google result is 1,890 words in length. Does that mean you should be putting out loads of content and writing as often as you can? No! Your written content must be considered and aligned with what users are searching for. We always preach that it is more effective creating and publishing one excellent piece of content than 1,000 average ones.

If you want to rank well on Google, you need to keep your users coming back by providing a positive on-page experience. Remember, Google is a business just like you. In 2020, money from selling digital advertisements made up more than 90% of Google’s total income. Googles search results pages function to sell advertising and make Google money. However, the part that keeps users coming back is the search feature.

We do the work that other SEO agencies in Glasgow don’t, to ensure that on-page content is in-line with what users are looking for in Glasgow.
At Safari Digital Glasgow, we ensure that your content is seen as Expert, Authoritative, and Trustworthy (Google EAT) and exceeds user expectations.

Keyword Planning

Keyword planning is the most deciding factor in each SEO campaign. It is not enough to create new webpages, publish content, and expect the best in Google results. Placing targeted keywords in the correct spot on the page ensures that Google knows each web page’s content and its purpose. We spend hours on strategic keyword planning, and implementation is aligned with how users search for your services or goods online.

At Safari SEO Glasgow, we make the most of the best keyword research tools like SEMrush and SEO Moz to ensure we make informed choices for your website. When conducting keyword research, some of the most important metrics that we look at include:

• Keyword intent
• Keyword competition
• Search volume
• Keyword Value

With this information, we can plan out short, mid, and long term keyword goals for your SEO project. The keywords chosen by us for your SEO campaign to target are contingent on your market and your unique requirements. In the first two weeks of your SEO campaign, we’ll identify keywords to target and ensure that they align with your goals. The intention is to rank your website on page one of Google for valuable, relevant keywords that drive inquiries, sales and leads that will help you grow.

URL Structure & Permalinks

Website URL structure is often missed in SEO planning. Your users and search engines look to the URL structure to understand the hierarchy of pages and content. A pyramid style URL structure is an effective methodology used to transfer link juice between the most important pages on your website.

URL structure is not an element of your site you want to be chopping and changing. For your sites URL structure, we want to do it once and do it properly. More often than not, it is a matter of tweaking your existing system. However, sometimes, to ensure your site’s scalability, we will need to overhaul your website URL structure.

Some of the important elements that we consider when planning your URL structure include:

1. Website hierarchy
2. Scalability and future growth
3. Keywords
4. Redirects

In most circumstances, the larger the website, the more complicated planning URLs and permalink structure become.

Information Architecture or IA

Information Architecture (IA) is the craft of preparing and planning content that ensures search engine bots can seamlessly crawl and users can easily navigate around your site. Information architecture is critical when determining how Google bots crawl your website, significantly impacting indexing, crawling, and general search engine visibility.

Some of the essential IA elements to consider for maximum SEO visibility include:

• Improved website crawl ability
• Improved UX metrics
• Link equity distribution
• More pages visited per session
• Increased time on site
• Faster indexation rate
• Enhanced onsite navigation

Information architecture is not a separate component to be handled by a web development company. The best SEO company in Glasgow will help you design and develop the most effective IA for your SEO requirements.

Brand Mentions for SEO

In 2018, John Mueller of Google stated that when it comes to Google ranking, brand mentions work as a positive signal. Despite stating that brand mentions do not pass page rank, they are essential in building visibility and brand credibility through SEO. Brand mentions perform an essential role in securing credibility and confidence with users online. The Google Panda Patent pertains to the idea of ‘implied links’ as playing a ranking determinant in the years to come.

At Safari SEO Glasgow, we are always monitoring and measuring brand mentions through search engines. Just like the way we get backlinks for clients, we work hard to get brand mentions. While brand mentions do not hold the same ranking weight as backlinks at the moment, in the future, we firmly believe that brand mentions will impact how websites rank.

Website Meta Data

Within the HTML of the document, metadata presents information about the contents of the webpage. While the information is not visible on the page itself, crawl bots and search engines use metadata to crawl and rank web page content.

The metadata on your website is used by search engines to establish the relevancy of content. At Safari Glasgow, we pay attention to various important metadata details, including:

• Meta Description
• Geo Tags
• Meta Title
• Social Tags
• Language Tags

… and many more!

Content Marketing

Content marketing, the fourth pillar of SEO, involves researching, writing, and publishing appropriate content directed to your target audience. At Safari SEO Glasgow, we hold content marketing in high regard. We have seen (time after time) the ability of content marketing to transform the brand presence and visibility of a website.

Posting and dispersing highly-researched content is an effective means of establishing yourself as an industry-leading business – not another follower. Content marketing also presents businesses with the chance to capture top of the funnel users, which is impossible through transactional style pages.

Research proves that if users trust your business, they are more likely to part their hard-earned money. Publishing, sharing and creating content improved your credibility among your target audience. Additionally, it also favourable for your Google search ranking and ensures regular crawling, ranking and re-ranking in the search engine results.


Links to your website (backlinks) are the most important off-site ranking factor in SEO. In 2021, external links or backlinks make up roughly 50% of how a website will perform in the search engine results pages. Building reliable backlinks to your website is critical to an effective off-site search strategy.

For search engines such as Google, external links function as an endorsement or trust signal between two websites. The number of authoritative, relevant backlinks steering to your website will influence where your website appears in the search engine results pages.

Not all backlinks are created equal. For example, backlinks from social media platforms or social media sites do not hold the same weighting website links do. Link building is about more than just ticking a box.

Spammy, low-quality links-building (known as black hat SEO link building) can have a damaging effect on the appearance of your website in the search engine results pages. Some of the key metrics that we look at when building backlinks include:

• The authoritativeness of the referring site
• Age of the referring link
• The number of backlinks pointing to your site
• The link text (anchor text) used for the links
• Content of the link within the article
• The traffic numbers of the referring site

Black hat, low quality, spammy links can have a damaging impact on your SEO results. It is necessary to consider that not all backlinks are going to provide value.

Local Citations (NAP Links)

Search engines like Bing and Google use NAP links to establish the legitimacy of businesses. Local Citations or Name and Phone Number links (NAP Links) are a highly effective method to reinforce your local search engine appearance and establish credibility.

While it is fair to say that local citations’ impact has diminished over the years, they still play an influential role in local SEO. We employ a trusted network of NAP directory websites to create local business citations for our customers, as not all business directories contribute value.

Google My Business (GMB) Profile

Google My Business provides an invaluable resource for updating business hours, news, and customer reviews. Google My Business (GMB) is the most extensive crowdsourced business directory on the web – second to none. Google My Business picks up from where sites directory sites like the white pages and TripAdvisor left off. As of 2021, GMB is the most widely used platform for business information and reviews.

Google My Business includes the following advantages:

• Post updates to critical business information
• Improved communication with customers
• Instant updates and audience reach
• Answer customer FAQs
• Enhanced local visibility (Local SEO)

The course of events in 2020 highlighted the value of Google My Business. GMB presented a platform for businesses to provide timely business updates to customers as their business hours and activity changed.

Where We Work


  • Level 2/11, York Street, Sydney, NSW, 2000

  • +61 2 8006 9002



  • 2 Sheraton Street, London W1F 8BH, United Kingdom

  • 020 3290 4210


Get in touch

Not sure where to start? Book a free consultation with an SEO Expert at Safari Digital UK to find out if SEO can help you to grow.

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