SEO Leeds

Work with the SEO Company Leeds businesses trust for quality SEO services.
No account managers. No salesmen. Just revenue-generating SEO.

  • Customised SEO Solutions
  • Ongoing SEO Support
  • No Lock in Contracts

The SEO Agency Leeds Businesses Trust for Long Term Results

Are you looking for an SEO Company in Leeds that deals in facts, figures, and ROI? We get it, finding a trustworthy and reliable SEO in Leeds can seem nearly impossible. There are literally thousands of businesses across the UK ally vying for your business. In an industry that is overrun with overzealous salespeople and unfounded promises, how do you find an SEO company that actually knows what they are on about?

Safari Digital SEO Leeds is unique. We are a small team of SEO professionals that are committed to helping small to large businesses achieve outstanding results with SEO. We don’t have a ping pong table in our office, and there’s no kombucha on tap. We are a tech-led SEO company that prioritises outstanding results over start-up cliches.

Since 2018, we have been focussing exclusively on search engine optimisation. In that time, we have managed to help dozens and dozens of SMEs and national brands to achieve national notoriety with strategic search engine optimisation. By prioritising one single facet of online marketing, we are able to put all of our efforts towards getting our clients to page one of Google.

We don’t do Facebook Ads, Web Development, or Branding. We focus exclusively on delivering the best SEO services Leeds has to offer. As a dedicated team of Leeds SEO specialists, we can dedicate all of our time to interpreting and actioning the SEO factors that really make a difference. By pouring all of our time and resources into search engine optimisation, we are able to create SEO strategies that leave your competitors wondering what you’re up to.

Book Your Free Consultation

Ready to talk about your SEO Options? Book your FREE consultation today!

Why Choose Safari for SEO Leeds?

When you work with Safari Digital, you are working with one of only a small handful of dedicated SEO companies in Leeds. We do not do quick fixes or SEO hacks. Our services are geared towards delivering lasting SEO results that will stand the test of time.

At Safari SEO Leeds, we care about one thing – return on investment (ROI). With each website that we manage and each client that we work with, our unwavering focus continues to be ROI. If we take you on as a client, it means that we are confident that we can deliver a substantial return on your investment. If we believe that your marketing quid are better spent elsewhere, we’ll point you in the right direction.

By focussing on one single aspect of online marketing, it means that we are single minded in our focus. It also means that we can spend all of our time staying up to date with the latest SEO trends. We believe that there is a place for ‘generalist’ digital marketing companies. However, we think that when it comes to SEO, your business needs to specialised attention of an SEO agency that doesn’t dabble in every facet of digital marketing. When you work with Safari Digital, you will have access to some of the finest SEO minds in the UK. Partner directly with SEO professionals that can talk you through each step of your SEO campaign.

liam ridings safari seo director

Our SEO Strategy for Growth

Time-tested solutions combined with proven methodology. We don’t leave anything up to chance.The eight of a successful SEO campaign are transferrable to every project we do.

Leeds SEO FAQ’s

Do you have any questions about SEO in Leeds? Here are some of the ones that we see and answer all the time!

Do You Work Across All Industries in Leeds?

Yes, we will work with you if we firmly believe that we can help your business development. Search engine optimisation is a transferable marketing effort with the advent of applied across a wide range of industries. If users are searching Google for your business’ products or services on offer, you can be confident that SEO will help your business.

Search engine optimisation specialists can be useful in almost any industry setting. If you are looking for a transferrable and scalable way to generate sales, leads and see constant growth – SEO could be your golden ticket. Our approach and strategy can be developed to target unique opportunities in almost any industry and application. We stay away from using cookie-cutter techniques, only working with businesses we believe can grow with SEO.

Should I Invest in SEO or Google Ads/Facebook Ads?

Rather than the traditional outbound marketing and advertising models, which have you reaching out to the customer, SEO is entirely inbound. If a prospective client lands on your website, you can answer their question or equip them with the solution they are looking for.

Scalable, transferrable and efficient, search engine optimisation is the most powerful inbound marketing strategy that your business can utilise.

Our Leeds SEO strategies put the customer first. Gone are the days of hassling and cold calling prospective clients. You are leading them to useful information and solutions to their problems. In essence, SEO is more convenient for you and considerably less intrusive for your potential clients.

On top of that, Google Advertising costs are growing alarmingly expensive. With SEO, your business will gain exposure and stay current even when you’re not paying for it. The advantage of SEO is that it is a transferrable and lasting asset that you own, not rent.

Why Should I Work With a Dedicated SEO Agency?

When you work with a specialist SEO agency, you will have a team of experts with unmatched skillsets at your disposal. Compared to a generalist digital marketing company in Leeds, Safari SEO Leeds is obsessed with one single aspect of online marketing – search engine optimisation.

As specialists, we develop the latest and most innovative search engine optimisation strategies by concentrating the entirety of our time, effort and resources into helping your business grow. We pride ourselves on the capacity to future proof the search engine exposure of websites and create strategies that are effective in 2021 and for years to come.

If you wouldn’t hire a general handyman to fix your leaky roof, why would you want to improve your SEO visibility by employing a general digital marketing agency? If you want the full benefits SEO can offer, work with a digital company in Leeds that puts 100% of their time and effort into providing the very best SEO results.

Why Should I Choose SEO Over Facebook or Google Ads?

In terms of scalability, search engine optimisation is by far the best way to build your online presence in 2021 and beyond. Although not as reactive as paid advertising, SEO’s lasting effects far outweigh the time spent to get you noticed.

If you are exploring options for an online marketing channel that allows you to gain customers whilst not paying for advertising, then SEO is for you.

Unlike Facebook Advertising or Google Ads, you will not need to pay for each website visit you receive. Effective SEO will work non-stop to enhance your online brand awareness and help you sell and attract leads online.

Do I Have to Sign a Long-Term Contract?


We understand that conditions evolve, and we hate the thought of a lock-in contract.

All of our monthly SEO campaigns function on a month-to-month basis. As our client, you are free to cancel your contract at any time with 30-days of notice.

Do I Really Need SEO Services?

More often than not, SEO works!

84% of businesses that utilised SEO services reported that they saw the benefits of SEO in their website’s long-term organic traffic, as of 2021. SEO is more applicable to some industries than others. If you are unsure if SEO services are the right fit for your business, we recommend you contact one of our Leeds SEO professionals today.

SEO is the answer you have been looking for if you want your prospective clients to engage with you online. If your target market is searching for your products or services using Google search or similar search engines, then search engine optimisation can help present you to them at the right time.

What do SEO Services in Leeds Include?

Our SEO offerings will provide you with everything needed to be successfully noticed online. Google uses 200 different ranking factors to decide how your website shows up in their search engine, each with its own weighting.

Our Leeds SEO services will present you with everything that you need to get found in the area. We skillfully implement all elements of SEO to benefit your business. Our knowledgeable SEO services focus on the four pillars of SEO:

1. Technical SEO
2. Content Creation
3. On-Site SEO Optimisations
4. Off-Site SEO Optimisations

If you need something optimised to grow your organic search visibility, then we will assist you with it.

How much Does SEO in Leeds Cost?

The financial cost of SEO Leeds varies depending on the amount of work required to help you succeed. All of our SEO plans operate on a month-by-month basis. In general, most of our clients will work on a 6 or 9 month SEO campaign before reviewing their campaign and ongoing scope of work required.

To get the best idea of SEO costs in Leeds, get in touch with an SEO professional at Safari SEO UK who will happily provide you with a customised quote for your SEO needs.

What Does a Leeds SEO Company Do?

An SEO Company is a professional team of search engine optimisation experts who seek to improve a websites’ organic visibility. Understanding all of the activities that go into a successful SEO marketing campaign can be difficult to wrap your head around, but these are the main ones that you can expect to receive:

1. Competitor and Market Analysis
2. On-site Optimisation
3. Off-site Optimisation
4. Customised SEO strategy
5. Technical fixes to your website
6. Ongoing support and optimisation

For each SEO company in Leeds, there will be somewhat different approaches. But you should know, the best SEO Leeds will always provide the above elements in a successful SEO campaign. Search engine optimisation is a transferrable skillset. It is about applying tried and tested strategies and practices to help you grow within your industry of operation.

The Blueprint for SEO Leeds Success

The business changes. But our approach and methodology remains consistent.

UX Ranking Factors

If you think that UX is important at the moment, wait until the Google page experience algorithm update comes out in May. User experience is crucial for effective SEO. It does not matter how exceptional your content is or how great your backlinks are. If your site user experience is not up to scratch, users will bounce away from your website and seek better a more appropriate site in Google.

Some of the most important UX metrics that we abide by are the following:

• Website CTR – click through rate
• Pages per session
• Bounce rate
• Average time on the site
• New Visitors vs. Returning

Google frequently crawls and analyses your site for fresh content to guarantee its users’ the best possible browsing experience. Sites that produce valuable content and deliver a positive onsite UX are proven to rank higher in the organic search engine results of Google and Bing.

At the beginning of each SEO campaign, we will conduct a complete SEO analysis that includes key UX metrics. We can review where the site can enhance UX metrics for a better onsite experience and better rankings.

Technical SEO Review

As the best SEO Agency Leeds has to offer, we have a dedicated technical SEO specialist who takes care of all of a website’s technical SEO elements. Our technical SEO specialist spends 100% of their time investigating Technical SEO best practices and making the appropriate changes. Rather than have a non-technical Leeds SEO Consultant looking at your website’s technical SEO, we believe that a dedicated technical SEO specialist should perform this job. Technical SEO is a specialised skillset that requires a specialised understanding of SEO. We believe that SEO agencies in leeds that attempt to carry this out with a non-technical SEO consultant on the team are cutting corners.

Here are a few of the most important technical SEO enhancements that our technical SEO consultant will review at the beginning of your SEO campaign:

1. Robots.txt file
2. Sitemap
3. Mobile Usability Testing
4. Speed Testing
5. Metadata review
6. Internal linking
7. Broken external links
8. Site architecture
9. Canonical links
10. SSL certification

The truth is, there are hundreds of small, technical SEO factors that really add up and can impact your Google search rankings. Technical SEO is an ongoing process that requires ongoing attention. It requires constant analysis, optimisation, and improvements to ensure your website follows the latest SEO protocols.

Internal Link Structure

Internal linking is a criminally overlooked aspect of an effective search engine optimisation campaign. Too many digital marketing professionals in Leeds talk about the efficacy of backlinks while neglecting internal links’ role.

As the name suggests, internal linking refers to links going from one web page to another web page within the same website. Most commonly used in the header and footer of a website for navigational purposes, internal links can also be used in text to improve the onsite experience and improve a number of important user experience metrics.

Here are three important benefits that come from internal linking

1. Improved website information architecture
2. Enhanced Onsite Navigation
3. Improved Website Indexation Rates

In 2021, we believe that internal links are amongst the most overlooked elements in an effective SEO strategy. At Safari Digital SEO Leeds, we understand in the power of internal links as a strategy and use it in every successful SEO campaign that we undertake.

Website Content

Your onsite content is crucial for your SEO success in 2021. Thoroughly researched, targeted content is an indispensable element of a successful SEO campaign. Your website content must be well researched, written, and presented in a way that allows users to navigate easily.

The latest data indicates that the average page one Google result is 1,890 words in length. That being said, the amount of content that should be written will depend entirely on your website and the industry that you operate in. We are quick to lament that one well-researched piece of content is better for your SEO than 10 short, poorly researched articles.

Performing well in Google search means delivering an on-site user experience that keeps users coming back. Remember this; Google is a business. As such, Google relies on websites providing a positive experience for users to continue to return to their search engine. The function of the Google organic results is to support the digital advertising offered in the SERPs.

We do the work that other SEO agencies in Leeds do not do. We go the extra mile to ensure that the on-page content is in-line with what users are looking for. We also ensure that your content demonstrates Expert, Authoritative, and Trustworthy (Google EAT) and surpasses the user expectations.

Keyword Planning

Keyword planning and density is the most important SEO element in a successful SEO campaign. In 2021, it is not enough to simply put keywords on the page in any order – they must be purposeful and contextual. Placing the right keywords in the right spot on the page ensures that Google the context and purpose of your webs page. We spend copious amounts of time planning and executing the right keyword strategy to ensure we attract the right visitors to your website

At Safari SEO Leeds, we utilise industry-leading keyword research tools such as Moz, Ahrefs and SEMrush to guarantee we are making educated choices for your website. Some of the most valuable metrics that we take into consideration when planning the right keywords include:

• Intent of the keyword
• Competition of the keyword
• Keyword Search volume
• Keyword Value in PPC or SEM

Using this data, we can plan the short, medium, and long-term keyword goals for your SEO project. The keywords that we select for your SEO campaign reflect your target market and your unique requirements. In the first fortnight of your SEO campaign, we will establish which keywords we will target and ensure that they align with your unique business goals. The goal is to put your website on the front page of Google for highly-relevant keywords that drive relevant traffic, leads, sales, and enquiries.

URL Structure

The URL structure of a website is a widely overlooked factor in SEO planning. Website visitors and search engines such as Google will look to your URL structure to understand your website’s hierarchy of content and pages. A pyramid fashion URL structure is an effective way to provide link juice between the most relevant pages on your website.

Unlike your website content, URL structure is not something that you want to be regularly changing. When it comes to your site’s URL structure, you want to do it once and do it properly. In many cases, it is simply a matter of tweaking your existing structure. In some cases, we will need to overhaul your website URL structure to ensure functionality and scalability.

Some of the things that you should consider when planning URL structure include:

1. Website hierarchy
2. Scalability
3. Keyword usage
4. Redirects

Generally speaking, the larger the website, the more complex the process will be.

Information Architecture

Information Architecture relates to the process of organising content so that search bots from Google and Bing can seamlessly crawl your website. IA plays an essential role in how Google bots crawl your website and impacts index rates, crawl rates, and general search engine visibility.

Some essential elements of IA include:

• Improved website crawl rate
• Link juice distribution
• Improved user experience
• Improved onsite navigation
• More time on site
• Increased pages per session
• Faster indexing

IA is not a separate activity to be carried out by a web development company. The best SEO Agency in Leeds will help you plan and implement the most effective Information Architecture for your SEO.

Content Marketing

The fourth pillar of the SEO ‘ranking pie’, content marketing, includes investigating, writing, and publishing content relevant to your target audience. At Safari SEO Leeds, we place content marketing on a pedal stool. Time and time again, we have seen how content marketing can change the visibility and organic traffic of a website.

Writing and publishing well-researched content is an effective way to establish your company as an industry leader – not another industry follower. Content marketing provides companies with the chance to capture the funnel users’ top in a way that is not achievable through transactional style landing pages.

Testing and extensive research prove that users are far more likely to spend money with companies they can trust. Writing and sharing with your target audience content builds trust. Moreover, it also places you in the good books with search engines and guarantees regular crawling from search bots.

Meta Data

Metadata presents important information about the contents of the webpage in the HTML of the page. Search engines such as Google and Bing use website metadata to verify the relevancy of content. At Safari Leeds, we concentrate on several key metadata components, including:

• Title
• Description
• Language Tags
• Geo Tags
• Social Tags

… to name a few of the most important!

Brand Mentions for SEO

Back in 2018, Google engineers affirmed that brand mentions provide a definite signal for Google rankings. Despite admitting that brand mentions will not pass page rank, they play an indispensable role in establishing brand trustworthiness and visibility through search engine optimisation signals. Brand mentions play an indispensable role in building credibility and trust with online users. Google’s Panda patent related to the idea of ‘implied links’ signifies a ranking signal for years to come.

At Safari SEO Leeds, we monitor for brand mentions through search engine notifications. When we see brand mentions, we push to get those mentions turned into links for your website. While it may be true that brand mentions do not currently hold the same weight in SEO as backlinks, we strongly believe that brand mentions will affect how websites perform in the future.


As of 2021, backlinks account for half of how a website will appear in Google. Backlinks (when another site links to youe website) are the most powerful off-site ranking factor in SEO. Building trustworthy links to your website is an essential element in an effective off-site SEO strategy.

For search engines like Google, external links provide a trust signal or a sign of trust between two websites. The number of relevant, reliable backlinks pointing to your site will influence your website rankings in search engine results pages.

Not all backlinks are created equally. For example, links from social media websites like Facebook or Twitter do not hold the same weights as website links do.

Poor quality, spam links-building (referred to as black hat SEO link building) can hurt how your website appears in the SERPs. Some of the metrics that we consider when building links include:

• The authoritativeness of the site
• Traffic of referring site
• Anchor text
• Age of the referring link
• Link relevance

Not all backlinks will provide value. Link building is about creating value, not blindly building as many links as possible. Black hat SEO link building can have a detrimental impact on your SEO efforts.

Local Citations (NAP Links)

NAP Links or Local Citations are also a highly effective way to build reliability and strengthen your local SEO presence. Search engines use local citation links to verify the legitimacy of your company.

Not all company directories are worth being listed on. We use a trusted network of sites to generate local business citations for our Leeds clients. While it is fair to say that NAP links have declined over the years, they nevertheless play an important role in local SEO.

Google My Business

Google My Business is the largest crowdsourced directory in 2021. The Google platform picks up from where sites directory sites such as Yelp and Trip Advisor left off. In 2021, Google My Business is the most broadly used platform for leaving reviews and gathering business information. GMB presents a valuable source for displaying trading hours, news, and reviews.

Some of the reasons you should have a GMB profile include:

• Improved local search visibility (Local SEO)
• Increased communication with prospective customers
• Instantly update important business information
• Address FAQs
• Post regular updates

The global pandemic of 2020 highlighted the value of the GMB platform for businesses. When business hours changed and business activity was constantly changing, Google My Business provided a platform for companies to provide timely updates to customers.

Where We Work


  • Level 2/11, York Street, Sydney, NSW, 2000

  • +61 2 8006 9002



  • 2 Sheraton Street, London W1F 8BH, United Kingdom

  • 020 3290 4210


Get in touch

Not sure where to start? Book a free consultation with an SEO Expert at Safari Digital UK to find out if SEO can help you to grow.

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