SEO Leicester

Work with the SEO Agency Leicester businesses rely on for lasting results.
No account managers or pushy salesmen. Just SEO professionals.

  • Customised SEO Solutions
  • Ongoing SEO Support
  • No Lock in Contracts

SEO Services Leicester Businesses Love

Ready to partner with an SEO in Agency Leicester invested in the long term success of your business? Safari Digital SEO Leicester is an independent SEO company delivering cutting edge SEO services that are designed to stand the test of time. We create customised strategies that identify opportunities, weaknesses, and areas where you can grow.

Since 2018, we have been focussing solely on delivering the most potent SEO services Leicester has to offer. We don’t do Google Ads, Facebook Ads, or any other facet of digital marketing – we only do SEO. It is this single minded focus that has helped us to assist dozens of businesses to achieve exceptional growth with search engine optimisation.

The Google search algorithm is constantly evolving. Which means that we need to be updating and optimising our approach to SEO in order to achieve the best possible results. As a dedicated team of SEO Leicester professionals, we can spend time understanding what each algorithm change means for our clients and how we can adapt their strategy for maximum online visibility.

At Safari Leicester, your SEO campaign is tailored towards delivering the maximum return on investment (ROI). We don’t care about making nice charts at the end of each month or inflating numbers. We care about your business, your growth, and creating a customised strategy that helps you to outperform and outmanoeuvre your competition in Google.

Book Your Free Consultation

Ready to talk about your SEO? Book your FREE consultation today!

The Leicester SEO Company with A Difference

We use performance data, market research, and years of experience to make informed decisions for your business. Our SEO services are tailored towards the unique requirements of your business and the challenges within your market. There is no cut and copy template – each SEO campaign is designed with your goals and challenges in mind.

Our team of Leicester SEO specialists take the time to understand the intricacies of ranking on page one of Google. Our small, dedicated team of search engine optimisation consultants specialise in different areas of the four pillars of SEO including:

  1. On-Site
  2. Off-Site
  3. Technical
  4. Content Marketing

We don’t handball you between account managers and you will never feel like another number on the books. We work with a low number of clients at any one time to ensure that we get consistently exceptional results. Our approach to SEO services puts your business in the driving seat. Form on-site strategy to off-site implantation, each decision that we make is designed to help your business grow online.

liam ridings safari seo director

Our SEO Strategy for Growth

Time-tested solutions combined with proven methodology. We don’t leave anything up to chance.The eight of a successful SEO campaign are transferrable to every project we do.

FAQ About Leicester SEO

Are you curious about SEO in Leicester? We are here to answer some of the common questions you might have.

What do SEO Services in Leicester Include?

Our SEO strategy integrates a whole skillset of industry knowledge and experience to get you noticed online. There are over 200 individual ranking factors that manage how your website appears in Google search. Our Leicester SEO services will provide everything that you need to get discovered in the area. Backed by proven methods, our expert services focus on the four pillars of SEO:

1. Technical SEO
2. Content Creation
3. On-Site SEO Optimisations
4. Off-Site SEO Optimisations

If something requires optimisation to boost your organic search visibility, we will help you with it.

Why Should I Choose SEO Over Facebook or Google Ads?
Search engine optimisation is the most effective way to scale and build your digital presence now and in the years, to come. While SEO may not be as reactive as Paid Advertising, SEO’s long-term rewards far surpass the time taken to get you seen.

Unlike Facebook Advertising or Google Ads, you will not need to pay for the visits you receive to your website each time. Productive SEO works around the clock to advance brand awareness as well as sell and attract leads online.

Looking for an online marketing strategy proven to attract customers, even when you are not paying for advertising? Then SEO is for you.

What Does a Leicester SEO Company Do?

An SEO Company is an outside team of search engine optimisation experts that work as specialists to develop the organic visibility of a website in a search engine. Narrowing down all of the segments that go into a successful SEO marketing campaign can be tricky, but here are the primary ones that you can assume to receive:

1. Competitor and Market Analysis
2. On-site Optimisation
3. Off-site Optimisation
4. Customised SEO strategy
5. Technical fixes to your website
6. Ongoing support and optimisation

Respectively, each SEO company in Leicester will have a moderately distinctive approach. However, the best SEO Leicester will always present the above elements in a strong SEO campaign. Search engine optimisation is a transferrable skillset. It is about implementing our tried and tested methods to help you to grow within your chosen industry.

Do I Have to Sign a Long-Term Contract?


We note that situations develop, and anything can happen. We hate the idea of a lock-in contract.

The complete range of our monthly SEO campaigns operates on a month-to-month basis. You are free to terminate your agreement at any time. All you have to do is provide the courtesy of a 30-day notice.

Should I Invest in Google Ads/Facebook Ads or SEO?

As opposed to regular marketing and advertisement models that mean you are reaching out to the customer, SEO is entirely inbound. If a prospective client arrives on your website, you can assist them by answering questions and provide them with the solution they are looking for.

Search engine optimisation is the most compelling inbound marketing strategy that your enterprise can have.

On top of that, it is also cost-effective. The costs of Google Advertising are going through the roof. With SEO, your business will obtain exposure and visibility even when you’re not paying for it. SEO’s beauty is that it is a transferrable and lasting resource that you own, not rent.

Our Leicester SEO strategies are fundamentally customer centric. You won’t be cold calling or bothering prospective clients. You will present them with valuable information and solutions to their queries. In essence, SEO is more fitting for you and far less intrusive for your possible clients.

Do You Work with All Industries in Leicester?

Indeed, if we think that your business will benefit from our assistance, we will be happy to work with you. Search engine optimisation is a transferable marketing effort that can be deployed in a wide range of industries. If users are searching Google for the Products or Services that your business offers, you can be sure that SEO will help your business.

Search engine optimisation services are useful for just about every industry. If you are attempting to find a scalable way to produce leads, sales, and sustainable growth, – SEO is the right solution for your enterprise. Our approach and strategy can be deployed to operate in just about any industry and application. We refrain from cookie-cutter practices, and we will only work with businesses that we view as having the potential to grow with SEO.

Does SEO in Leicester Cost a Lot?

The cost of working on SEO Leicester will vary depending on the amount of scope and sequence of your SEO campaign. We operate all of our SEO plans on a month-by-month basis. More often than not, we will work on a campaign between 6-9 months, after which, our clients will reassess and review for the ongoing scope of work required.

To develop an informed understanding of SEO costs in Leicester, SEO Safari SEO UK and speak to one of our team members who will be more than happy to help you out with a customised quote.

So, Do I Really Need SEO Services?

As of 2021, 84% of businesses who invested in SEO services reported they improved their website’s long-term organic traffic. We can make SEO work for you too. It is also more effective for some industries than others. If you are unsure whether SEO services could be the right fit for your business, then get in contact with one of our Leicester SEO professionals today.

SEO is the solution you have been waiting for if you want your prospective market to find you online. If you are using google or other search engines to appeal to your customers, then we can help you. Using our industry experience, we can put you in front of prospective clients at the right time with practices developed to optimise your search engine ranking.

Why Should I Work with A Dedicated SEO Agency?

It would be best to work with a dedicated SEO agency if you are looking to receive and utilise an unequalled level of expertise. Compared to a company covering all aspects of digital marketing in Leicester, Safari SEO Leicester is committed to one single online marketing method – search engine optimisation.

That means with all of our time, effort, and resources, we develop the latest and most innovative search engine optimisation strategies. We implement these strategies and pride ourselves on the ability to future proof the search engine visibility of websites and create systems that are effective in 2021 and for years to come.

You wouldn’t fix a leaking roof with a general handyman, so don’t contract a general digital marketing agency to optimise the SEO visibility of your site. Work with a digital company in Leicester that puts 100% of their time and resources into delivering the very best SEO.

Why Should I Choose Safari Digital for SEO Leicester?

Safari Digital Leicester is a progressive digital marketing company working with businesses in Leicester to create bespoke SEO strategies that help you to excel online. Since 2018, we have been working exclusively on refining and improving our SEO practices to ensure that we stay at the top of the SEO Leicester pile and that we keep our clients ahead of the curve.

There are countless SEO companies in Leicester claiming to have the secret recipe for SEO success. Whether they claim to have a shortcut to page one, or a backdoor to the Google algorithm – they all claim to be the best. At Safari Digital, we deliver lasting SEO results for your business. Here are three good reasons why you should consider working with Safari Digital.

1. We do not do Google Ads or Facebook ads to win clients

Unlike other digital marketing agencies in Leicester, we do not invest in Google Ads or Facebook Ads to win our clients. 100% of our clients find us through SEO. We implement the same, time-tested strategy for our clients that we implement for our own website to generate leads. If you are reading this page right now, you almost certainly landed here because you were searching ‘SEO Leicester’ or ‘SEO Agency Leicester’ – that is how all of our clients in the local area find us.

2. The SEO expert that founded Safari Digital still works here

Did you know that most of the agencies on page 1 in Leicester are not owned or run by the person who started the company? Many of them are bank rolled by larger companies or a subsidiary of another big agency. In any case, it means that the expert that started and built the company no longer works there. This means that the expert SEO consultants may have since been replaced by salespeople and account managers.

Safari Digital Leicester is owned and run by Liam Ridings. He continues to consult with clients and oversee each and every aspect of the SEO process. We don’t outsource anything and 100% of our employees are SEO consultants that are passionate about organic search.

3. We don’t do lock-in contracts or direct debit

As a business, we hate the idea of being locked into a contract – so we extend that same courtesy to our Leicester clients. If you are not happy with the work that we are doing or your circumstances change, you are free to leave at any point.

Why is SEO Important in Leicester?

Search engine optimisation (SEO) is the most effective way to build your brand presence and increase the quality and quantity of leads that you receive online at scale. No other digital marketing channel allows you to reach the wider Leicester community as easily and at the same low price point as SEO services.

According to the most recent data, Google makes more than 90% of its revenue through Google ads – and that number will continue to increase. As a business, Google sells ads to businesses right across Leicester in order to make money. The worrying thing is, these advertisements are only getting more expensive. In order to create a sustainable, long-lasting revenue stream for your business in Leicester, you need to look at how you can make the most of organic search engine marketing.

What Makes Content Rank on Google?

There are more than 200 individual ranking factors that determine exactly where your website ranks on Google. From technical, to content, to links, and everything in between – SEO is a dynamic marketing channel that requires constant care and attention.

The one thing that you need to understand about SEO Leicester is that it is completely dynamic. Everything is always changing, and nothing is ever where you left it. As such, it is essential that you are working with an SEO company that takes the time to understand how the most recent changes and updates impact rankings.

Some of the most important on-page factors that we focus on include keyword trends, keyword difficulty scores, competitor keyword usage, and keyword intent. From an off-site perspective, some of the most important factors includes backlinks quality, referring domain strength, backlinks relevancy, social signals, and Google My Business. Our team of Leicester SEO experts will take the time to audit the onsite and off-site SEO factors that matter most for your business.

What Makes SEO an Attractive Marketing Option?

Unlike Pay Per Click marketing services that only work when you are running campaigns or paying for advertisements – SEO continues to work around the clock to increase exposure in Leicester for your business. Sustainability is the key to long-term growth, which is why more companies will invest in search engine optimisation than any other digital marketing medium this year.

We develop long term strategies that will inundate your Leicester business with leads in two months and in two years. Our goal is to create a sustainable stream of website visitors and leads that will continue to provide value for your business for years to come.

How Often Does SEO Change?


SEO is always changing and evolving. Here is something that most SEO companies in Leicester won’t tell you; some of the short-sighted tactics that were being pushed five or six years ago are almost completely extinct.

In order to stay ahead of the competition and ensure that your business stays at the top of the Leicester results pages, we take a long-term approach to search engine optimisation marketing. By prioritising high-quality content, long-term link building strategies, and ensuring that the user stays at the forefront of each decision that we make, we are able to stay ahead of the competition.

Does SEO Increase Brand Awareness?


One of the biggest benefits of SEO is the widespread visibility and brand awareness that it generates for companies in Leicester just like yours. Search engine optimisation is the most cost-effective way to increase the number of people who see your business online. Instead of paying for each click that your website receives, you can reach thousands of relevant, prospective customers just by implementing a sound organic marketing strategy.

You don’t need to have dreams of global or even national success to see the benefits of heightened brand awareness. By being the first in mind when a consumer is ready to make a purchase, you can take a strong position in the Leicester market and ensure that you are the company the more locals choose.

Our Strategy for SEO Leicester Success

The elements that matter for your online visibility.

Our On-Site SEO Strategy for SEO Leicester

On-page SEO or On-site SEO as it is also known is the process of optimising your website and your web pages to ensure that you appear in front of local Leicester customers when they are searching for your goods or services.

At Safari Digital, it is our job to create a cohesive on-page strategy that pleases Google and delights your readers. It’s a delicate balancing act, but we manage to pull it off by creating content that users enjoy, and search bots can seamlessly crawl and find the pieces of data that ensure you show up for your desired key terms. There are dozens of different on-site factors that impact how your website appears in the Leicester SEO results pages. Here are some of those on-page factors that we prioritise in each campaign that we run.

Off-Site SEO Leicester Strategy

Off-site or off-page SEO refers to all of the search engine optimisation factors that occur off your website that influence how your website appears in Google search. One of the most common questions that our Leicester clients and prospective clients ask us is “What percentage of my ranking comes from off-site and what percentage comes from on-site”. At the time of writing, approximately 50% is determined by your on-site optimisations, and 50% by your off-site presence. Here are the off-site factors that we consider when optimising your website for organic search.

Where We Work


  • Level 2/11, York Street, Sydney, NSW, 2000

  • +61 2 8006 9002



  • 2 Sheraton Street, London W1F 8BH, United Kingdom

  • 020 3290 4210


Get in touch

Not sure where to start? Book a free consultation with an SEO Expert at Safari Digital UK to find out if SEO can help you to grow.

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