SEO Liverpool

Work with the SEO Agency Liverpool businesses trust for lasting results.
No account managers or salespeople. Just SEO professionals.

  • Customised SEO Solutions
  • Ongoing SEO Support
  • No Lock in Contracts

SEO Services Liverpool Businesses Love

Wanting to partner with an SEO Agency in Liverpool invested in the long-term prosperity of your company? You are in the right spot. We are an independent SEO marketing company that partners with SME’s and large businesses to facilitate growth with cutting edge SEO strategies that stand the test of time.

We don’t dally in Google Ads, LinkedIn Ads or Facebook Advertising. Not because we do not think they are effective, but because we do not want to be another general Liverpool digital marketing agency. Since 2018, we have concentrated solely on producing the most powerful SEO services Liverpool has to offer. In that time, we have assisted many businesses to achieve extraordinary growth with search engine optimisation.

How do you find an SEO consultant Liverpool companies can trust in an industry with a serious image problem? We understand your concern; the digital marketing industry is right up there with used car sales clerks and solicitors when it comes to trust. That is why we prioritise transparency above everything in what we do. We have a simple motto, ‘if we do not genuinely think that we can support your business growth, we will not work with you’.

The Google search algorithm is constantly developing. Consequently, it is a full-time role to follow up with how these advances affect our clients. It demands a dedicated team of search engine optimisation experts that know SEO’s essential pillars (on-site, off-site, content, technical) and how these influence your search engine traffic.

Book Your Free Consultation

Ready to talk about your SEO? Book your FREE consultation today!

Why Choose Safari SEO Liverpool?

It’s a fair question. After all, there are probably thousands of other digital companies in Liverpool that are vying for your attention. Here is the most suitable answer – because we only do SEO. The fact that you are on this web page is proof that we know what we are doing. We have never spent a single dollar on paid advertising. Our growth as a company is immediately tied to performing SEO for our own business.

We don’t have five-thousand square foot office or beer on tap. We have a focussed team of Liverpool SEO experts that work hard. Staying lean allows us to deliver concentrated SEO services, without the excessive overheads that render higher SEO costs. If you want to partner with a group that prioritises production above appearances, we are a good fit.

Joining forces with Safari Digital Liverpool will mean that you have access to some of the most competent SEO consultants Liverpool has to offer. Our company is made up of growth-oriented search engine optimisation specialists that live and breath organic Google search. We are enthusiastic about what we do, which is revealed in the quality of work that we put out.

liam ridings safari seo director

Our SEO Strategy for Growth

Time-tested solutions combined with proven methodology. We don’t leave anything up to chance.The eight of a successful SEO campaign are transferrable to every project we do.

FAQ About Liverpool SEO

Got a question about the SEO services in Liverpool that we deliver? Listed below are some of the most common questions that we get!

What Does A Liverpool SEO Company Do?

An SEO Company in Liverpool is tasked with helping your business to increase organic visibility through effective on-site and off-site search engine optimisation. It can be difficult to break down all of the activities that go into a successful SEO campaign in Liverpool, so here are a few of the most important, transferrable elements that we implement for all of our SEO Liverpool clients:

  1. Full Website Audit
  2. Competitor Analysis
  3. Market Analysis
  4. On-site SEO Optimisation
  5. Off-site SEO Optimisation
  6. Technical SEO fixes
  7. Ongoing Backlink Building
  8. Ongoing Support and Optimisations

Each company that we work with in Liverpool is completely unique which means that we have to tailor our approach to the unique requirements of each client. The SEO elements mentioned above will tie into every SEO campaign that we undertake. Search engine optimisation is a transferrable practice that can be adapted to just about any industry.

Why Should I Work with A Dedicated SEO Agency in Liverpool?

Working with a dedicated SEO Agency means that you will get a level of attention and expertise that generalist digital marketing agencies in Liverpool simply cannot match. Safari SEO Liverpool is committed to doing one thing really well – search engine optimisation.

Our single minded focus means that we can put all of our expertise and resources into mastering SEO. We pride ourselves on our ability to future proof the search engine visibility of websites and create strategies that are effective in 2021 and for years to come.

You wouldn’t want a general handyman to fix your electrical circuitry, so don’t hire a generalist digital marketing company to take care of your SEO. Work with a digital company in Liverpool that puts 100% of their time and effort into delivering the best SEO Liverpool has to offer.

Why Should I Choose SEO Over Facebook or Google Ads?

Search engine optimisation is the most scalable way to increase your brand and website presence in 2021 and beyond. While SEO services may not be as reactive as paid advertising, the lasting effects of SEO services can benefit your website for years to come.

Unlike Google Advertising or Facebook Advertising that stops generating leads when you stop paying for Ads, SEO will continue to provide impressions, clicks, sales, and leads for the future.

If you are looking for an effective online marketing channel in Liverpool that stands the test of time, search engine optimisation is a great fit.

Do I Really Need SEO Services?

If you are serious about your online presence, then you need to invest in SEO services Liverpool businesses trust. If your target market is searching for your goods or services using Google search or other search engines like Bing, then search engine optimisation (SEO) can help you to appear in front of them at exactly the right moment.

In 2021, 84% of businesses that invested in SEO services in Liverpool reported that they saw a positive improvement in their long term organic website traffic. Search engine optimisation will inherently be more effective for some industries than others. If you are unsure whether Liverpool SEO services are the right fit for your business, then get in contact with one of our SEO consultants.

What do Liverpool SEO Services Include?

The SEO services that we offer to businesses in Liverpool include everything that is required to get your business noticed online. There are more than two hundred different factors that will affect how a website ranks on Google search. Our Liverpool SEO services focus on the ones that play the largest role in the SEO ranking formula. We do not pick and choose which elements of a SEO to implement in a campaign, rather, we stick with the four pillars of search engine optimisation for time-tested results:

  1. Technical SEO
  2. Content Creation
  3. On-Site SEO Optimisations
  4. Off-Site SEO Optimisations

If something needs to be optimised to improve your organic search visibility, then we will help you with it.

How much Does SEO Cost?

Asking how much SEO in Liverpool costs is like asking how much a Holiday to Bali costs. It depends on where you depart from (your current website position), how you plan on getting there (the time frame in which you will see SEO results), and the comfort in which you want to travel (the longevity of your SEO results).

Our SEO services are tailored towards the individual requirements of businesses in Liverpool. In general, most of our clients will work with us on a 9-12-month SEO campaign before reviewing the ongoing scope of work required.

To get the best idea of SEO costs in Liverpool, get in touch with one of our Liverpool SEO consultants who can talk you through the process of an SEO campaign and prepare a customised SEO quote for your Liverpool business.

Do I Have to Sign a Long-Term Contract?


We know that circumstances can change and we hate the idea of a lock-in SEO contract.

All of our monthly SEO campaigns are on a month to month basis. You are free to cancel your SEO agreement at any time with 30-days of notice.

Why Should I Choose Safari Digital for SEO Liverpool?

Safari Digital Liverpool is a progressive digital marketing company working with businesses in Liverpool to create bespoke SEO strategies that help you to excel online. Since 2018, we have been working exclusively on refining and improving our SEO practices to ensure that we stay at the top of the SEO Liverpool pile and that we keep our clients ahead of the curve.

There are countless SEO companies in Liverpool claiming to have the secret recipe for SEO success. Whether they claim to have a shortcut to page one, or a backdoor to the Google algorithm – they all claim to be the best. At Safari Digital, we deliver lasting SEO results for your business. Here are three good reasons why you should consider working with Safari Digital.

1. We do not do Google Ads or Facebook ads to win clients

Unlike other digital marketing agencies in Liverpool, we do not invest in Google Ads or Facebook Ads to win our clients. 100% of our clients find us through SEO. We implement the same, time-tested strategy for our clients that we implement for our own website to generate leads. If you are reading this page right now, you almost certainly landed here because you were searching ‘SEO Liverpool’ or ‘SEO Agency Liverpool’ – that is how all of our clients in the local area find us.

2. The SEO expert that founded Safari Digital still works here

Did you know that most of the agencies on page 1 in Liverpool are not owned or run by the person who started the company? Many of them are bank rolled by larger companies or a subsidiary of another big agency. In any case, it means that the expert that started and built the company no longer works there. This means that the expert SEO consultants may have since been replaced by salespeople and account managers.

Safari Digital Liverpool is owned and run by Liam Ridings. He continues to consult with clients and oversee each and every aspect of the SEO process. We don’t outsource anything and 100% of our employees are SEO consultants that are passionate about organic search.

3. We don’t do lock-in contracts or direct debit

As a business, we hate the idea of being locked into a contract – so we extend that same courtesy to our Liverpool clients. If you are not happy with the work that we are doing or your circumstances change, you are free to leave at any point.

Why is SEO Important in Liverpool?

Search engine optimisation (SEO) is the most effective way to build your brand presence and increase the quality and quantity of leads that you receive online at scale. No other digital marketing channel allows you to reach the wider Liverpool community as easily and at the same low price point as SEO services.

According to the most recent data, Google makes more than 90% of its revenue through Google ads – and that number will continue to increase. As a business, Google sells ads to businesses right across Liverpool in order to make money. The worrying thing is, these advertisements are only getting more expensive. In order to create a sustainable, long-lasting revenue stream for your business in Liverpool, you need to look at how you can make the most of organic search engine marketing.

What Makes Content Rank on Google?

There are more than 200 individual ranking factors that determine exactly where your website ranks on Google. From technical, to content, to links, and everything in between – SEO is a dynamic marketing channel that requires constant care and attention.

The one thing that you need to understand about SEO Liverpool is that it is completely dynamic. Everything is always changing, and nothing is ever where you left it. As such, it is essential that you are working with an SEO company that takes the time to understand how the most recent changes and updates impact rankings.

Some of the most important on-page factors that we focus on include keyword trends, keyword difficulty scores, competitor keyword usage, and keyword intent. From an off-site perspective, some of the most important factors includes backlinks quality, referring domain strength, backlinks relevancy, social signals, and Google My Business. Our team of Liverpool SEO experts will take the time to audit the onsite and off-site SEO factors that matter most for your business.

What Makes SEO an Attractive Marketing Option?

Unlike Pay Per Click marketing services that only work when you are running campaigns or paying for advertisements – SEO continues to work around the clock to increase exposure in Liverpool for your business. Sustainability is the key to long-term growth, which is why more companies will invest in search engine optimisation than any other digital marketing medium this year.

We develop long term strategies that will inundate your Liverpool business with leads in two months and in two years. Our goal is to create a sustainable stream of website visitors and leads that will continue to provide value for your business for years to come.

How Often Does SEO Change?


SEO is always changing and evolving. Here is something that most SEO companies in Liverpool won’t tell you; some of the short-sighted tactics that were being pushed five or six years ago are almost completely extinct.

In order to stay ahead of the competition and ensure that your business stays at the top of the Liverpool results pages, we take a long-term approach to search engine optimisation marketing. By prioritising high-quality content, long-term link building strategies, and ensuring that the user stays at the forefront of each decision that we make, we are able to stay ahead of the competition.

Does SEO Increase Brand Awareness?


One of the biggest benefits of SEO is the widespread visibility and brand awareness that it generates for companies in Liverpool just like yours. Search engine optimisation is the most cost-effective way to increase the number of people who see your business online. Instead of paying for each click that your website receives, you can reach thousands of relevant, prospective customers by implementing a sound organic marketing strategy.

You don’t need to have dreams of global or even national success to see the benefits of heightened brand awareness. By being the first in mind when a consumer is ready to make a purchase, you can take a strong position in the Liverpool market and ensure that you are the company the more locals choose.

Our Plan For SEO Liverpool Success

A consistent approach with proven, time-tested methodology.

The SEO elements that contribute most to your website. We are passionate about achieving long term SEO results. We follow tried and true techniques that consistently give extraordinary search results. The 4 pillars of search engine optimisation connect the four key elements needed for SEO success.

Technical SEO Matters for SEO

As the best SEO Agency Liverpool has on offer, a full-time specialist SEO expert operates on all of our SEO Campaigns. This means the technical SEO expert that goes through your site dedicates 100% of their time implementing technical SEO best practices. We strongly maintain that a dedicated technical SEO specialist should examine your websites technical elements rather than have a non-technical SEO Consultant.

Following this are some of the essential technical SEO elements that our expert consultant will examine when we start working with a new client of website.

1. Robots.txt file
2. Website Speed
3. Website Metadata
4. Website HTTPS status
5. Canonical links and structure
6. Site structure/architecture
7. Website Sitemap
8. Broken external links
9. Internal link structure
10. Mobile Usability

The list above outlines the process. In all honesty, hundreds of technical SEO components can define your search rankings on Google. We are the SEO agency Liverpool business trust for advanced technical SEO protocols and technical assistance. Technical SEO is a continuous specialised process designed to unearth any technical constraints that may influence how your website performs in Google search results. Technical SEO isn’t a ‘one-off’ job. It demands routine review, optimisation, and updates to guarantee your website is up to date with the latest search engine protocols.

UX Ranking Factors

Think UX is important right now? Just wait until May 2021, when the Google page experience update comes out. Regardless of how good your content is or the amazing backlinks you have, UX is crucial for powerful SEO. If your website’s user experience isn’t satisfactory, users will seek better Google search results and leave your website.

Some of the most integral user experience metrics we live by are the following:

  • Website Bounce Rate
  • Average Time on Page
  • Website Click-Through Rate (CTR)
  • Average Pages Per Session
  • Returning vs. New Visitors

Google frequently crawls and reviews your website for fresh content to assure excellent user experiences. Sites with relevant and valuable content that provide a positive onsite user experience are shown to outrank those that don’t in the search engine results pages.

Once you start with us, we immediately conduct a complete SEO review that includes key UX metrics. Subsequently, we review how can improve UX metric to establish a more positive onsite experience and boost rankings.

Internal Linking Structure

Internal links are a key detail of any well thought out search engine optimisation campaign. As they should, a number of digital marketing professionals speak about the effectiveness of backlinks. However, a limited number genuinely understand the power of internal links to improve rankings and website search visibility in Google.

Internal links are links joining one webpage to another webpage inside a single website. Internal links are commonly employed in the header and foot menus of a website for navigational purposes. On top of this, we can use internal links in text to heighten the onsite experience and refine many key UX elements.

There are three critical benefits that internal linking provides for a website:

1. Website Indexation
2. Website IA (Information architecture)
3. Onsite Navigation

At Safari Digital SEO Liverpool, we recognise the power of internal linking and implement it in every successful SEO campaign that we execute. In 2021, internal linking is one of the most neglected considerations in producing an effective SEO strategy.

On-Page Content

Content must be researched, published and well-articulated for users to navigate and understand seamlessly. Extensively researched, strategic content is the basis of each successful SEO project developed by us in Liverpool. On-page content will be vital for your SEO success now and in the years to come. It is not adequate to put content on the page and wish for a good result.

Currently, the average page one result is 1,890 words on google. Does that suggest you should be outputting out a heap of content and writing as often as possible? No! Your written content must be thought out and consider what users are searching for. In our expert opinion, it is more effective creating and publishing one excellent piece of content than a significant number of average ones.

We cover the efforts other SEO agencies in Liverpool don’t, to ensure that on-page content is in-line with what users are hunting for in Liverpool. At Safari Digital Liverpool, we guarantee that your content is recognised as Expert, Authoritative, and Trustworthy (Google EAT) and surpasses user expectations.

You need to keep your users coming back by providing a positive on-page experience to rank well on Google. Remember, just like you; Google is a business. In 2020, income from the sale of digital advertisements contributed to more than 90% of Google’s total earnings. Googles search results pages are there to make money by selling advertising. However, the part that keeps users coming back is the search feature.

URL Structure & Permalinks

Website URL structure is often excused in SEO planning. Search engines and users look to the URL structure to understand the authority of pages and content. A pyramid style URL structure is an efficient practice used to transfer link juice between the most important pages on your website.

URL structure is not a portion of your site you want to be messing around with. When we update the URL structure, we want to do it once and once only. More often than not, it is a practice of optimising your existing system. However, sometimes, to ensure we can scale your site, we will need to overhaul your website URL structure.

Some of the important elements that we consider when planning your URL structure include:

1. Redirects
2. Website hierarchy
3. Keywords
4. Scalability and future growth

In most circumstances, as the website grows, so does the complexity of URL and permalink structure.

Information Architecture or IA

Information Architecture (IA) is the practice of preparing and planning content that guarantees search engine bots can crawl and navigate around your site with ease. Information architecture is pivotal in determining how your website is crawled by Google bots. This significantly impacts indexing, crawling, and general search engine visibility.

For maximum SEO visibility, some of the essential IA factors to be aware of include:

• Faster indexation rate
• Improved website crawl ability
• Increased time on site
• Enhanced onsite navigation
• Link equity distribution
• Improved UX metrics
• More pages visited per session

The best SEO agency in Liverpool will help you plan and configure the most effective IA for your SEO requirements. Information architecture is not a disparate component to be handled by a separate web development company.

Keyword Planning

Keyword planning is the single most important factor in every SEO campaign. It is not enough to generate new webpages, distribute content, and assume the best in Google results. Strategically placing targeted keywords on the page guarantees that Google knows each web page’s content and its purpose. We invest numerous hours in developing strategic keyword strategies, and implementation is aligned with how your users search for your goods or services online.

We utilise the best keyword research tools like SEMrush and SEO Moz, at Safari SEO Liverpool, to ensure we make informed decisions for your website. When undertaking keyword research, a few of the most important metrics that we look at include:

• Search volume
• Keyword intent
• Keyword Value
• Keyword competition

We can plan out short, mid, and long-term keyword goals for your SEO project with this information. The keywords determined for your SEO campaign by us to target are conditional on your enterprise and your specific requirements. In your SEO campaign’s initial period, we’ll select keywords to target and ensure that they are consistent with your aims. The purpose is to rank your website on the first page of Google for valuable, relevant keywords that push sales, inquiries and leads that will help you grow.

Google My Business (GMB) Profile

Google My Business affords an invaluable resource for updating company hours, customer reviews and news. Google My Business (GMB) is the most comprehensive crowdsourced business directory on the web – second to none. Google My Business takes off from where directory sites like TripAdvisor and the white pages left off. GMB is the most extensively used platform for reviews and business information as of 2021.

Google My Business includes the following advantages:

• Post updates to critical business information
• Improved communication with customers
• Enhanced local visibility (Local SEO)
• Answer customer FAQs
• Instant updates and audience reach

The sequence of events in 2020 demonstrated the value of Google My Business. GMB offered businesses a platform to produce timely business updates to clients as their business hours and activity changed.

Website Meta Data

Metadata displays information about the contents of the webpage within the HTML of the document. Although the information is not apparent on the page itself, search engines and crawl bots use metadata to crawl and rank the content of web pages.

Search engines use the metadata on your website to establish the relevancy of content. At Safari Liverpool, we direct our attention to various important metadata details, including:

• Meta Title
• Geo Tags
• Language Tags
• Meta Description
• Social Tags

… among many others!

Brand Mentions for SEO

In 2018, John Mueller of Google stated that brand mentions serve to benefit your site regarding Google ranking. Despite asserting that brand mentions do not pass page rank, they are crucial in building visibility and brand recognition through SEO. Brand mentions offer an essential role in establishing trustworthiness and confidence with online users. The Google Panda Patent concerns the idea of ‘implied links’ acting as a ranking determinant in the years to come.

At Safari SEO Liverpool, we are continually observing and measuring brand mentions through search engines. Just like the way we secure backlinks for our customers, we work hard to get brand mentions. While brand mentions do not provide the weighting for ranking as backlinks at the moment, as we advance, we strongly believe that brand mentions will influence how websites rank.

Content Marketing

Content marketing, the fourth pillar of SEO, requires researching, producing, and publishing suitable content addressed to your target audience. At Safari SEO Liverpool, we value the importance of content marketing. We have witnessed (time after time) the strength of content marketing on a website to transform its brand presence and visibility.

Research confirms that if users trust your business, they are more probable to part with their hard-earned cash. Publishing, posting and generating content boosts credibility among your target audience. Additionally, it also advantageous for your Google search ranking and secures regular crawling, ranking and re-ranking in the search engine results.

Content marketing also grants companies the chance to capture top of the funnel users, which is unattainable through transactional style pages. Publishing and dispersing highly-researched content is an effective method of placing yourself as an industry-leading business – not another follower.

Local Citations (NAP Links)

Search engines such as Bing and Google use NAP links to authenticate the legitimacy of businesses. Local Citations or Name and Phone Number links (NAP Links) are a very productive method to strengthen your local search engine visibility and secure credibility.

While it is fair to say that local citations’ influence has decreased over the years, they still play a prominent role in local SEO. As not all business directories contribute value, we utilise a trusted network of NAP directory sites to produce local business citations for our customers.


Links to your website (backlinks) are the most influential off-site ranking determinant in SEO. In 2021, external links or backlinks dictate roughly 50% of a website’s performance in search engine results pages. Building credible backlinks to your website is critical to a powerful off-site search strategy.

For search engines such as Google, external links function as an approval or trust signal between two websites. The number of authoritative, relevant backlinks steering to your website will influence your website in search engine results pages.

Not all backlinks are deemed equal. Link building is about more than just ticking a box. For example, website links hold a greater weighting than backlinks from social media platforms or social media sites.

Spammy, low-quality links-building (known as black hat SEO link building) can harm your website’s performance in the search engine results pages. Some of the key metrics that we look at when building backlinks include:

• The traffic numbers of the referring site
• The authoritativeness of the referring site
• Content of the link within the article
• The number of backlinks pointing to your site
• Age of the referring link
• The link text (anchor text) used for the links

It is essential to acknowledge that not all backlinks are going to provide value. Low quality, spammy, Black hat links can have a damaging impact on your SEO results.

Six Reasons We Love Liverpool

liverpool city with water
liverpool late night with water
liverpool city scape
liverpool football stadium
liverpool twilight
liverpool city buildings

Where We Work


  • Level 2/11, York Street, Sydney, NSW, 2000

  • +61 2 8006 9002



  • 2 Sheraton Street, London W1F 8BH, United Kingdom

  • 020 3290 4210


Get in touch

Not sure where to start? Book a free consultation with an SEO Expert at Safari Digital UK to find out if SEO can help you to grow.

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