What is An SEO Company?
Let’s start with the basics. What does an SEO London company actually do?
Granted, you landed on this page because you were searching for SEO in London or SEO services, so you probably have a much higher staring point than most. But it’s important to understand exactly what Safari Digital does and why you should consider investing money with us.
In simple terms, an SEO company is an external group of search engine optimisation professionals that work with businesses to improve their visibility in search engines. Each search engine optimisation company is unique, however, they all should have the same end goal – to help your business grow. The KPIs that SEO companies use to measure success include:
• Number of phone calls
• Number of enquiries
• Number of sales
• Number of store visits
• Revenue growth
• Brand recognition
In short, an SEO company is an external group of search engine marketing professionals that work with businesses (just like yours) to drive more organic traffic to your website. Their approach and their approach and strategies may differ, but their end goal should ultimately be to help your business succeed.
What Are the Benefits of Working With A Dedicated SEO Agency?
At Safari SEO Agency, we don’t dabble in any other facets of digital marketing. We focus exclusively on delivering the best SEO services in London. If you’re looking for an agency to help you with Facebook Advertising or Google Advertising, we can’t help you there. If you are looking for an SEO company in London that spends 100% of their time keeping up to date with the latest SEO trends – we are the firm for you.
If you are thinking about hiring an SEO agency for your business, you’ve probably already considered all of the potential upsides. An increase in qualified leads, more website traffic, and more growth (revenue). While those benefits are obvious, there are also a lot of other benefits that you will receive when you work with an external partner. Some of those factors include:
• More time to focus on what you know
• Achieve long-term, sustainable organic visibility
• SEO consultants that specialise in the different facets of SEO (on-site, off-site, technical)
• Receiving training and education from an industry expert
• Discuss and understand the changes to your website with an expert
• Less time worrying about where your leads and enquiries are coming from
What Do a London SEO Agencies Services Include?
Breaking down all of the facets of organic marketing is a process. The truth is, there are dozens and dozens of different activities that are completed throughout the course of an SEO campaign. Each campaign and each business is completely unique. That means that the activities required to achieve success never look 100% the same.
Generally speaking, search engine optimisation can be broken down into three key categories:
1. On-site SEO
2. Off-site SEO
3. Technical SEO
Within each of these areas, there are dozens of different factors that are reviewed and optimised to improve your organic visibility. Below, we explain some of the most important on-site and off-site SEO factors that we incorporate into our SEO strategies.
Do I Need SEO for My Business?
Here’s the most honest answer that you will get all day. You may be a good fit for an SEO campaign, or you may be better off investing that money elsewhere. If the answer is the latter, we will point you in the right direction. We work with established businesses where we can provide value.
Deciding whether you should work with a London SEO Agency is never a simple YES or NO answer. There are multiple factors that must be considered.
Being upfront and honest is the most important quality in an SEO company. But it’s hard to find when that SEO company is relying on your custom to make their business grow. The SEO industry is overrun with sneaky salesmen looking to capitalise on unsuspecting business owners. Frankly, we hate that side of the industry.
We are a unique SEO London agency. We do not work with everyone that approaches us. Not because we don’t like them or we are ultra-selective, but simply because not every business is the right fit for our London SEO services. It’s not the most profitable route for growing Safari Digital, but it is the most ethical route for our clients.
Generally speaking, around 50% of the businesses that we consult with are not the right fit for our SEO services. There are a myriad of reasons why this may be the case. Some of the most common reasons that we will not work with a client include:
1. The client is not in the first position to invest in SEO long term. SEO is a cumulative effort and we make no bones about it. Expecting to see results from our SEO services in the first month is only going to set you up for disappointment. Our clients need to understand that SEO is a long term process. When done correctly, SEO can inundate your business with long-lasting leads that Google Ads or any other PPC platform cannot compete with on a cost per click basis.
2. The prospective client has a product or service that does not have search volume. We can do SEO for just about any industry. So long as there is search volume and search intent, then our SEO services can help you to achieve your online marketing goals. The instances where this is not applicable are those occasions where your product or service is so new or ground-breaking that there is no search volume.
In the words of Henry Ford. If you were to ask people in 1900 what they wanted they would say “Faster Horses”, not realising that a car was even an option. The same thinking can be applied to SEO for businesses. If the industry does not have any search volume or users are not searching for your product, then our SEO services cannot help.
3. Your industry competition does not match your budget. Dreams of grandeur are great; however, they must match your budget. If you are looking to rank in a super competitive industry, you can bet that your competitors are investing in SEO. In order to counteract that, we need to allocate a lot of time and resources to get you the results you desire. We are upfront about the costs, time, and effort involve in getting you results.
Why SEO Instead of Google Ads or Facebook Marketing?
Search engine optimisation is the most powerful inbound marketing strategy that your business can have.
As opposed to traditional marketing and advertising models that mean you are reaching out to the customer, SEO is entirely inbound. If a prospective client lands on your website, it means that you can help to answer their question or provide them with what they are looking for.
SEO is inherently customer-centric. You won’t be cold calling or hassling prospective clients. You are presenting them with useful information and solutions to their problems. In essence, SEO is more convenient for you and far less intrusive for your potential clients.
On top of that, Google Advertising costs are going through the roof. With SEO, your business will gain exposure and visibility even when you’re not paying for it. The beauty of SEO is that it is a transferrable and lasting resource that you own, not rent.
How Much Does SEO Cost in London?
The million dollar question (well, not quite that much).
There is no London Price List or Cost of SEO in London page on our website for one good reason. Each client that we work with has unique goals are requires a unique approach. The cost of your search engine optimisation campaign will depend on how much of our internal resources is required to help you achieve results. By organising a consultation with a London SEO expert, we’ll be able to learn what you’re looking to achieve with SEO and the costs involved.
Generally speaking, the factors that will influence the cost of SEO in London include the following:
• The age and history of your domain (new domains are always more difficult than established ones)
• The SEO work that has been completed in the past
• The size of your market
• The completion of your market
• Your service area and business location
• The goals of your SEO campaign
• Your industry
Delivering the best SEO in London means taking the time to understand your business. We are not the most expensive SEO agency in London, but we are not the cheapest either. If you are looking for the cheapest SEO services, you’ll have to make your way to page five or six of Google to find the SEO agencies that don’t really know what they are doing.
The truth is different agencies are going to offer different levels of services. All of our services are geared towards business growth. We do not provide cheap SEO that moves at a snail’s pace, we provide tailored SEO solutions designed to improve your business.
Book a consultation with one of our SEO specialists to find out if your business is a good candidate for our SEO services. If you are, we will let you know. If you are not, we’ll point you in the right direction. Simple as that.
Do You Work with All Industries?
If we believe that we can help your business grow, we will work with you. Search engine optimisation is a transferable marketing effort that can be applied to a wide range of industries. If users are searching Google for the Products or Services that your business offers, then you can be sure that SEO is going to help your business.
Search engine optimisation services are effective for just about every industry. If you are looking for a scalable way to generate leads, sales, and see sustainable growth – SEO is a good solution. Our approach and strategy can be tailored to just about any industry and application. We don’t use cookie cutter techniques and we will only work with businesses that have the potential to grow with SEO.
How Can You Prove You’re Good at SEO?
Well, you’re on this page.
If you’re on this website, it means that you are seeing the power of search engine optimisation first-hand. We got to the first page of Google for SEO in London by applying the same SEO principles that we apply for every one of our clients. Unlike some other digital marketing companies in London, we do not have a separate team that works on our own website. The SEO experts that helped to rank our website on the first page of Google for some of the most competitive keywords in the United Kingdom are the same SEO specialists that will be working on your site!
Here’s an industry tip for you: The SEO companies at the top of the Google pages paying for advertising are usually the ones that have no idea what they are doing. Because of this, they use Google Advertising services to attract users to their website. From there, you’ll be transferred to one of their sales sharks. Don’t get stuck with an SEO agency that specialises in sales. Work with one that specialises in SEO.
What Are Some SEO Stats that I need to Know?
So glad that you asked!
We have created a long-form article that outlines all of the SEO stats that you need to keep your eye out for in 2021. If you can’t be bothered reading through that, here are some of the most relevant SEO stats that you need to consider in 2021.
• Google boasts more than 93% of the market share when it comes to search engine usage
• 35% of companies allocate more than £700 each month to their link building efforts
• Nearly 80% of users that conduct a location-oriented search will visit a store or physical location within 5-miles over the next 24-hours
• 82% of companies that implemented an SEO strategy saw a positive improvement in their business
• Updating old content with new, relevant information can improve traffic by more than 110%
• The #1 ranking in Google gets more than 1/3 of all clicks
• Businesses that have a monthly digital marketing budget allocate 43% of that budget to SEO services
Why is this Page So Long?
It is rather length, isn’t it!
As of 2021, the average page one result of Google is 1,890 words in length. That means if you want to appear on the first page of Google – length matters. But that doesn’t mean that long content by itself is enough to cut the mustard. Your content must also be strategic and meet search intent. That means your copy needs to use the right keywords, at the right density, while also providing value for the users.
Let’s be honest. You are on this page because you are looking for an SEO company in London that you can rely on. You arrived here using a search that related to SEO services in London. Now, imagine if you landed on this page and the content was completely different from what you were looking for. The content that you present to users must be consistent with the keywords that you actually want to rank for. When we are working with clients, we ensure that the on-page content matches user intent.
At the end of the day, Google is a business. If your website helps their users, then their users are going to continue to choose them over Bing or whatever other search engine. If you are providing value for Google users, Google is going to return the favour with higher search rankings and greater organic visibility.
Do I Need to Commit to A Long Term Contract?
As a business, we detest lock in contracts and direct debit. As a result, we will never take money out of your account or lock you into a long term contract.
All of our SEO campaigns are operated on a month to month basis. If (for whatever reason) your circumstances change or you need to postpone or cancel your SEO campaign, you can cancel at any time with 30-day’s notice. The 30-day notice period ensures that we can finish any work that we have already started and gives us time to tie up any loose ends.
What Makes Content Rank in Google?
It’s the million dollar question.
In 2021, there are more than 200 individual factors that affect how content ranks in the Google search results. At Safari SEO London, it’s our job to understand how each of these factors can impact your search engine visibility.
Here is the most important thing that you need to understand about SEO – it is always changing. Nothing is ever where you left it, and Google is constantly ranking and re-ranking pages based on how users interact with them and marketing competition.
SEO is about understanding why your competition is appearing ahead of you in the search results, and what needs to help your website bridge the gap. For SEO, we look at the competition, understand the most important factors that are allowing that website to rank above yours From there, we can reverse engineer SEO solutions that will help your business to outrank your competition.