SEO Manchester

Work with the SEO Agency Manchester businesses rely on for lasting SEO results.
No account managers. No empty promises. We deliver results, not excuses.

  • Customised SEO Solutions
  • Ongoing SEO Support
  • No Lock in Contracts

The SEO Manchester Experts

Want to work with an SEO Agency in Manchester that takes the time to understand your business? Finding an SEO partner that you can trust in Manchester can be hard work. In particular, finding a digital marketing agency that walks the walk can seem nearly impossible. The truth is the industry is overrun with salesmen and high-volume agencies that are too big for their own good.

In an industry that has a serious image problem, how do you find a Manchester SEO company that you can trust? Safari SEO Manchester is a little different. We are a small, knowledgeable team of search engine optimisation professionals that value transparency and trust.

Just like Google’s search ranking algorithm, we are constantly evolving and improving. Nothing is static in SEO. That’s why we are always experimenting and refining our cutting edge SEO strategies. As a dedicated team of SEO experts in Manchester, we have the luxury of putting all of our efforts towards SEO.

We don’t dabble in Google Ads or Facebook Marketing. Since 2018, we have been focussed exclusively on delivering the best SEO Manchester has to offer. In that time, we have helped dozens of small to large businesses to achieve success with search engine optimisation services. Every decision that we make is centred around ROI. If we do not believe that we can help to grow your bottom line, then we won’t work with you – it’s just that simple.

Book Your Free Consultation Today

Want to find out about our Manchester SEO Agency Services? Book your FREE consultation today!


What Makes Safari SEO Manchester Unique?

There are hundreds of SEO agencies in Manchester, begging for your business. So why should you choose us? Well, for starters, you found us on page one of Google. That’s compelling proof of concept. We have outmanoeuvred and outsmarted hundreds of other digital agencies in the UK to be on page one of Google. If we can rank in Manchester’s most competitive industry, imagine what we can do for your company.

Our specialised team of Manchester SEO consultants understand the challenges of getting your website to the first page of Google. Our team analyses your market and your competitors to develop customised SEO tailored to your business. Each website is unique, and so are the challenges that they face. To ensure that we get the best results, our SEO campaigns are designed (from the ground up) with your business in mind.

Working with Safari SEO Company Manchester means you are working with the most transparent and trustworthy group of SEO experts in Manchester. You won’t be passed between account managers or slimy salespeople. You’ll work directly with a team of passionate SEO Manchester professionals that prioritise your business – not their sales.

liam ridings safari seo director

8 Elements of An Effective SEO Strategy

Time-tested solutions combined with proven methodology. We don’t leave anything up to chance.The eight of a successful SEO campaign are transferrable to every project we do.

The Manchester SEO FAQ

Got a question about SEO in Manchester? Here are some of the ones that we answer most often.

What Does an SEO Company Do?

It’s a good question. What exactly does an SEO company in Manchester do to help a business improve your Google traffic? Here is a simple explanation of how an SEO agency can partner with your business to increase web visibility and lead quality.

To put it simply, an SEO company is an external group of SEO consultants or professionals that help businesses to improve their search engine visibility. Every marketing agency will approach SEO a little differently, however, the end goal should always remain the same – to help businesses to grow. The key performance indicators to measure the success of our work includes:

• Number of leads
• Number of sales
• Number of website clicks
• Number of website impressions
• Number of brand searches
• Revenue growth
• Increase in lead quality
• Improved brand recognition

In short, a Manchester SEO agency is a group of search professionals that work with businesses in Manchester just like yours.

At Safari Digital UK, we develop customised SEO strategies that are tailored towards the unique goals of our clients. No two clients are the same, which means that each strategy will be slightly different depending on a few key factors such as your current position in the market and your goals. We don’t make empty promises about getting you to page one of Google for obscure keywords – there are more than enough SEO companies in Manchester that are doing that already. We take the time to understand your unique situation and create a strategy that will help you to achieve those goals.

While the approach may change – the end goal is always to help your business to grow, online.

Why Work with A Dedicated SEO Company?

Should you work with a dedicated SEO company or a general digital marketing company in Manchester? There’s plenty of businesses that have faced this question. In our (probably biased) opinion, it makes sense to work with a group of professionals that specialise in one area of SEO. Hiring a generalist Manchester digital marketing company to handle your Manchester SEO is a lot like hiring a carpenter to fix your pool. Sure, they know their way around the tools, but they lack the intricate knowledge that produces outstanding results.

If you are considering working with an SEO company for your business, you have probably considered the obvious upsides mentioned above. While those benefits are obvious, here are some other benefits that you may not have already considered.

  • We give you more time to focus on what you are good at (running your business)
  • SEO delivers long-term, sustainable traffic for your business
  • Our SEO consultants specialise in different facets for SEO from On-Page to Technical
  • You’ll receive advice and training from SEO experts
  • You’ll spend less time worrying about where your next lead is coming from

To stay at the forefront of SEO, we need to spend 100% of our time and agency resources focussed on providing the best SEO Manchester has to offer. Instead of offering ten different marketing services, and providing a mediocre level of service for each, we choose to focus on one thing and do it really well.

At the end of the day – the choice is yours. We always recommend working with a specialist – no matter what area of marketing you are investing in. We never take on clients that fall outside our area of expertise which means that you will only every work with experts. If we believe that your business Is not the right fit for our services, or that you are better off investing your online marketing budget elsewhere – we will be the first to let you know.

What Do Manchester SEO Services Include?

There are a myriad of factors that are included in a successful campaign. If you are interested in reading about all of them, there is more information below about the eight pillars of an effective campaign.

In general terms, the activities completed in a campaign can be broken down into three key areas:

1. On-Site SEO
2. Off-site SEO
3. Technical SEO
4. Content marketing

Within these different facets of SEO, there are dozens of different factors that all play a role in your search engine visibility.

At Safari Digital, we will address the on-site and off-site SEO ranking factors that matter most to your business. We do not outsource any step of the process and we complete everything in-house to ensure consistency across the work that we complete. We have a team of developers, copywriters, and off-site specialists that are segmented across different areas of your website and your campaign.

To be frank, the SEO Agency that you choose to work with will have an enormous bearing on the nature of your SEO Audit, on-page and off-page SEO work that is completed for your website. One SEO Agency in Manchester may choose to focus on off-site elements, while another may choose to focus on the on-site SEO elements. We focus on the ones that matter most to your organic visibility based on your unique circumstances.

Does My Business Need A Manchester SEO Agency?

Here is an answer that most SEO agencies in Manchester won’t give you:

Maybe you do, maybe you don’t.

If we don’t think that your business is the right fit for an SEO campaign, we will be the first to tell you. If we believe that there is a better way for you to invest your marketing budget, we will point you in the right direction.

The fact is, deciding whether you Should work with an SEO Manchester expert is never a simple “yes” or “no” answer.

We know that transparency is hard to come by in the digital marketing space. That’s why we are committed to being different. We do not work with every business that approaches us about doing SEO. In fact, we only work with around 30% of businesses that approach us. Not because we are snobs or we don’t want to work with them, but because we believe that they are not the right fit for SEO. Some of the most common reasons that we do not take on a client include:

1. The business is not in the right position to financially commit. We are upfront about the costs involved with running a successful SEO campaign. Every half-wit agency in Manchester can put together a cheap SEO package to suit your budget. But if it’s not going to generate revenue, then what is the point?

2. The industry that the business operates in does not have enough search volume to justify doing SEO. Sometimes, your industry may have such low awareness or search volume that you need to engage in outreach marketing strategies. Where there is a lack of awareness about your product or service offering, social marketing may be a more effective way to drive your business.

3. You are not prepared to wait. SEO takes time. When done correctly, SEO can completely transform your business and deliver a lasting flow of leads to your website. But it won’t happen overnight. And it won’t happen if you are not prepared to see out the long-term vision. At this point, we have helped over 100 businesses to transform and grow beyond their expectations – including in Manchester. Clients that trust us and understand the process are the ones that get the best SEO results.

If we believe that you can benefit from the services that we offer, then we will put together a FREE SEO proposal and game plan that outlines what we intend to do. In that, you will be able to see each of the elements that we address and the milestones that we will tick off along the way. Whether you choose to work with us, or you take another route, we strongly recommend that your agency puts together a customised SEO strategy that outlines exactly what is going to be completed each month. That way, you will always know what is happening and you will be able to refer back to the timeline to see how things are progressing.

Should I Choose SEO or Google Ads and Facebook Advertising?

In 2021, search engine optimisation is the most powerful and scalable inbound marketing tool that your business can have. Compared to traditional digital marketing mediums that disrupt the customer, SEO captures customers when they are searching for your goods or services.

SEO is customer centric by default. Think about it, you’re not bombarding them with ads or cold calling them. You are delivering answers to their questions and solutions to their problems. Search engine optimization is about presenting useful information and solutions to problems.

In addition to the above, Google advertising costs are through the roof. Over the last 3-years, Google advertising costs have more than doubled – which is why SEO is becoming more popular. Smart businesses realise that the most effective way to scale their operations is to increase their SEO efforts.

SEO, social media advertising and SEM can be complementary services. You do not need to choose between SEO and PPC and go all in on one aspect of digital marketing. We always recommend trying different organic SEO and PPC approaches to see what is most effective for your business. Your most profitable online marketing channel will depend entirely on your business.

How Much Does SEO Manchester Cost?

The nuts and bolts of Manchester SEO. Because that’s what it really comes down to – the cost vs. the return on investment.

We do not have a set price list for SEO in Manchester. Instead, we tailor all of our SEO campaigns towards the unique requirements of our clients. When you organise a consultation with an SEO consultant at Safari Digital, we will be able to provide you with an SEO proposal that outlines the actions and costs that are required to help you achieve SEO success.

Some of the factors the will influence the cost of your SEO Manchester campaign include the following:

• The age of your website and business
• The size of the market you are operating in
• The competition within your niche or industry
• The area that you are operating in
• Your goals
• What your competitors are doing

Delivering the best local SEO Manchester has to offer means taking the time to tailor SEO costs towards your goals.

How Do I Know You’re Any Good at SEO?

There are literally hundreds of Manchester SEO agencies all claiming to have the secret recipe for SEO success, so how do you know that we are any good?

Well, for starters, you’re on this page.

If you are on this web page it means that you found us through organic search. We do not do Google Advertising, Facebook Advertising, Social Media or LinkedIn Advertising. All of our success as an industry is directly linked to our own SEO efforts.

We practice what we preach. We believe that SEO companies in Manchester that are selling their services through paid advertising are disingenuous. I mean, if you truly believe in the power and efficacy of your SEO, then you shouldn’t need any other advertising to sell it. There is no point in banging on about the power of SEO and then selling those services with Google Ads. That would be like a Toyota Salesman pushing Toyota’s all day long, and then driving home in a Vauxhall.

Here’s an industry tip. If the Manchester SEO consultant or company needs to use Google ads to sell their SEO services, they probably don’t know that much about SEO.

What are Some SEO Statistics I Should Consider?

I am so pleased that you asked. Our SEO team have put together some of the most interesting and important SEO stats you should be aware of in 2021.

If you have some free time, head over to our blog, we have written a comprehensive guide about some of the most important SEO factors to consider in 2021. Put on the kettle though, it’s a long read. For those looking for a concise answer, here are some of the most important SEO stats that you should know in 2021.

• Google accounts for more than 90% of total organic traffic
• 1/3 of companies allocate more than £700 each month to backlinks
• 80% of users will visit a store that they search for within 5-miles
• 82% of companies that implemented SEO saw a positive increase in business
• The #1 position in Google enjoys roughly 34% of all clicks
• Businesses that have a digital marketing budget allocated more than 40% of it towards SEO

Why is this Page SO Long?

It is a little longer than most, isn’t it.

Well, the answer is pretty simple really. As of 2021, the average page one result in Google is just shy of 2,000 words. That means that if you want customers to find you on the first page of Google, then length matters.

Long content on its own is not going to be the factor that makes your website rank on Google. However, when you write long content you are able to use more of the correct keywords at the right density.

The fact that so many agencies do not include copywriting as a part of their SEO services is completely baffling to us. One of the major components of the work that we will carry out includes extending and optimising your on-page content to ensure that your content is relevant, and long enough to rank for the search terms that you want to rank for.

There is plenty of misinformation out there surrounding content length as an SEO ranking factor. We can tell you from experience that long-form, well researched content outranks short form content in almost all circumstances.

Am I Locked Into a Long Term SEO Contract?


As a business, we detest the idea of long term contracts. That’s why we will never lock any of our clients into a long term contract or direct debit you without your knowledge.

All SEO work operates on a month to month basis. If, for whatever reason, you need to pause or cancel your contract. We just need 30-day’s notice. The notice period ensures that we can finish any important work that we have already started and allows us to tie up any loose ends.

Why Should I Choose Safari Digital for SEO Manchester?

Safari Digital Manchester is a progressive digital marketing company working with businesses in Manchester to create bespoke SEO strategies that help you to excel online. Since 2018, we have been working exclusively on refining and improving our SEO practices to ensure that we stay at the top of the SEO Manchester pile and that we keep our clients ahead of the curve.

There are countless SEO companies in Manchester claiming to have the secret recipe for SEO success. Whether they claim to have a shortcut to page one, or a backdoor to the Google algorithm – they all claim to be the best. At Safari Digital, we deliver lasting SEO results for your business. Here are three good reasons why you should consider working with Safari Digital.

1. We do not do Google Ads or Facebook ads to win clients

Unlike other digital marketing agencies in Manchester, we do not invest in Google Ads or Facebook Ads to win our clients. 100% of our clients find us through SEO. We implement the same, time-tested SEO strategy for our clients that we implement for our own website to generate leads. If you are reading this page right now, you almost certainly landed here because you were searching ‘SEO Manchester’ or ‘SEO Agency Manchester’ – that is how all of our clients in the local area find us.

2. The SEO expert that founded Safari Digital still works here

Did you know that most of the agencies on page 1 in Manchester are not owned or run by the person who started the company? Many of them are bank rolled by larger companies or a subsidiary of another big agency. In any case, it means that the expert that started and built the company no longer works there. This means that the expert SEO consultants may have since been replaced by salespeople and account managers.

Safari Digital Manchester is owned and run by Liam Ridings. He continues to consult with clients and oversee each and every aspect of the SEO process. We don’t outsource anything and 100% of our employees are SEO consultants that are passionate about organic search.

3. We don’t do lock-in contracts or direct debit

As a business, we hate the idea of being locked into a contract – so we extend that same courtesy to our Manchester clients. If you are not happy with the work that we are doing or your circumstances change, you are free to leave at any point.

Why is SEO Important in Manchester?

Search engine optimisation (SEO) is the most effective way to build your brand presence and increase the quality and quantity of leads that you receive online at scale. No other digital marketing channel allows you to reach the wider Manchester community as easily and at the same low price point as SEO services.

According to the most recent data, Google makes more than 90% of its revenue through Google ads – and that number will continue to increase. As a business, Google sells ads to businesses right across Manchester in order to make money. The worrying thing is, these advertisements are only getting more expensive. In order to create a sustainable, long-lasting revenue stream for your business in Manchester, you need to look at how you can make the most of organic search engine marketing.

What Makes Content Rank on Google?

There are more than 200 individual ranking factors that determine exactly where your website ranks on Google. From technical, to content, to links, and everything in between – SEO is a dynamic marketing channel that requires constant care and attention.

The one thing that you need to understand about SEO Manchester is that it is completely dynamic. Everything is always changing, and nothing is ever where you left it. As such, it is essential that you are working with an SEO company that takes the time to understand how the most recent changes and updates impact rankings.

Some of the most important on-page factors that we focus on include keyword trends, keyword difficulty scores, competitor keyword usage, and keyword intent. From an off-site perspective, some of the most important factors includes backlinks quality, referring domain strength, backlinks relevancy, social signals, and Google My Business. Our team of Manchester SEO experts will take the time to conduct and SEO audit of the onsite and off-site factors that matter most for your business.

What Makes SEO an Attractive Marketing Option?

Unlike Pay Per Click marketing services that only work when you are running campaigns or paying for advertisements – SEO continues to work around the clock to increase exposure in Manchester for your business. Sustainability is the key to long-term growth, which is why more companies will invest in search engine optimisation than any other digital marketing medium this year.

We develop long term strategies that will inundate your Manchester business with leads in two months and in two years. Our goal is to create a sustainable stream of website visitors and leads that will continue to provide value for your business for years to come.

How Often Does SEO Change?


SEO is always changing and evolving. Here is something that most SEO companies in Manchester won’t tell you; some of the short-sighted tactics that were being pushed five or six years ago are almost completely extinct.

In order to stay ahead of the competition and ensure that your business stays at the top of the Manchester results pages, we take a long-term approach to search engine optimisation marketing. By prioritising high-quality content, long-term link building strategies, and ensuring that the user stays at the forefront of each decision that we make, we are able to stay ahead of the competition.

Does SEO Increase Brand Awareness?


One of the biggest benefits of SEO is the widespread visibility and brand awareness that it generates for companies in Manchester just like yours. Search engine optimisation is the most cost-effective way to increase the number of people who see your business online. Instead of paying for each click that your website receives, you can reach thousands of relevant, prospective customers just by implementing a sound organic marketing strategy.

You don’t need to have dreams of global or even national success to see the benefits of heightened brand awareness. By being the first in mind when a consumer is ready to make a purchase, you can take a strong position in the Manchester market and ensure that you are the company the more locals choose.

SEO Backed by the Best Tools & Platforms

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Why not book your FREE consultation to find out how SEO can help your business.


Our Blueprint for SEO Manchester

The industry changes. But our approach and methodology is always consistent.

Search engine optimisation is a labour intensive, repeatable process that needs to be tailored towards the individual needs of your business. As the leading SEO company in Manchester, we make it our business to help your business climb to the top of the search rankings. We use proven methodology and time-tested data to make informed decisions that help your business to win the SEO race.

As of 2021, the SEO landscape is more competitive than ever before. In a marketing like Manchester, there are hundreds of local and international businesses all vying for the top spot in Google. At Safari Digital SEO Manchester, we know that getting to the top of Google is not rocket science – but it does take a lot of work.

SEO is a long term business strategy. As such, we do not engage in any Blackhat SEO or Grey Hat SEO techniques that could affect your website in the long term. We focus exclusively on sustainable, white hat SEO solutions that steadily increase the visibility of your business over time.

We are always completely transparent with how we approach search engine optimisation and the strategies that we employ. Listed below are some of the SEO elements that are transferable across almost every single business that we work with.

Customised SEO Reporting

The success of your SEO campaign starts and ends with effective, transparent reporting. With Safari SEO Manchester, you’ll get SEO reports that are tailored towards your business and your unique business goals.

We will never send out a generic, artificially generated report that gives general figures. Our reports are tailored towards the cause and effect of our SEO actions. We drill down on cause and effect and isolate what is helping your business to grow. By understanding what is working (and what is not) we are able to make informed decisions that dictate how we utilise our time each month working on your website.

Here are some of the transferrable measuring sticks that we use to calculate the success of your SEO campaign.

• Initial traffic figures
• Month on month traffic analysis
• Year on year traffic data
• Keyword tracking
• Website clicks (organic)
• Website impressions (organic)
• Click through rate (CTR) for your site
• Backlinks that we gained
• Content that was added
• Upcoming priorities

User Experience (UX) Metrics

The Google Page Experience update that in May 2021 is set to have an enormous impact on how UX metrics impact SEO. We already know that UX is an important metric to consider for conversion rates; however, as of May, Google will also be making it an important factor in how websites rank and appear in Google search. If your site is not putting the user at the forefront of each decision you make, you could miss out on valuable, Free SEO traffic.

Some of the most critical UX metrics that we consider when optimising a site for SEO include:

• Website click-through rate
• Pages visited per session
• Website bounce rate
• Average time on page
• New vs. returning visitors

Google is constantly crawling and analysing websites for fresh content to ensure that websites are providing the best possible on-site experience for users. Sites that provide informative, valuable content are proven to rank higher up in the organic search results from Google.

At the beginning of each SEO campaign, we will conduct a comprehensive analysis that factors in the most important user experience metrics. From there, we will review and make the necessary changes to ensure that your site is adhering to best practices.

Technical SEO Audit & Review

Being the best SEO Agency Manchester has to offer means having a dedicated technical SEO specialist. While many SEO companies in Manchester try to get this work done by a web developer or a normal SEO specialist, we have a full time technical SEO specialist that spends 100% of their time investigating the best technical SEO practices. Rather than

When it comes to technical SEO, here are a few of the best practices that our technical SEO expert will review at the beginning of your SEO campaign:

1. Robots.txt file
2. Website Sitemap
3. Mobile Compatibility
4. Website speed analysis
5. Metadata audit
6. Internal link review
7. Broken external audit
8. Site architecture overview
9. Canonical link review
10. SSL certification check

The fact is, there are hundreds of technical SEO factors that combine to have a big impact on your Google search rankings. Technical search engine optimisation is an ongoing process that requires constant attention. Technical SEO requires continual analysis, refinement, and changes to guarantee your website reflects the latest SEO protocols.

Internal Linking for SEO

Internal links are a criminally overlooked aspect in a successful SEO campaign. Too many Manchester Digital Marketing professionals talk about the importance and effectiveness of backlinks without addressing internal links’ importance and role.

As the name would lead you to believe, internal links refer to links that go from one web page to another web page within the same website. In most cases, internal links are used in the header and footer of a website for navigational purposes however, they can also be used in the text as a way to enhance the on4site experience and direct onsite users towards relevant resources.

Some of the ways that internal links can be used to enhance search engine optimisation include:

Here are three important benefits that come from internal linking.

1. Enhanced website information architecture
2. Improved Onsite Navigation
3. Improved index rates

As of 2021, we believe that internal links are the most neglected components in an effective SEO plan. At Safari Digital SEO Manchester, we know the power of internal links hold which is why we use them in every successful SEO campaign that complete.

Onsite Content Optimisation Strategy

There are no two ways about it; content is an essential element in a successful Manchester SEO strategy. Completely researched, purposeful content is an essential element of a successful search engine optimisation campaign. Website content must be well researched, formulated, and displayed in a way that allows users to easily navigate.

The latest SEO information shows that the average page one result in Google is 1,890 words in length. With that said, the quantity of required content will depend entirely on your website and the industry you operate in. It is important to remember that one well-researched piece of content is more desirable for your SEO than five or ten short, inadequately researched articles.

Ranking well in Google search means providing an onsite user experience that will keep users returning to your website. As a business, Google relies on websites providing a good experience for users to continue to return to their search engine. The purpose and role of Google organic search results are to support Google’s SEM digital advertising.

We perform the work that other SEO companies in Manchester tend to neglect. We go the extra mile to ensure that your on-page content is aligned with exactly what your users are looking for in Google search. We also ensure that your content demonstrates the necessary Expert, Authoritative, and Trustworthy (Google EAT) metrics.

Keyword Research & Strategy

Keyword strategy is the most important SEO element in a successful SEO campaign. It’s no longer enough to put keywords on your web page and hope for the best result. Google cares where those keywords go and wants to see them at the right density to ensure that they are there to add value – not to manipulate search results. At Safari SEO Manchester, we spend an inordinate amount of time planning and executing our clients’ best possible keyword strategy.

We utilise industry-leading keyword research tools and technology to ensure that we make the most informed decisions for our clients. Some of the most valuable website metrics that we take into consideration when planning keywords include:

• Keyword intent
• Keyword competition
• Monthly search volume
• Keyword difficulty

Using all of the data that we have available through third-party tools, we can plan out short, medium, and long term goals for our clients. The keywords that we choose for your SEO campaign reflect the unique requirements of your target market.

In the first two weeks of your SEO campaign, we will establish which keywords we will target and make sure that they align with your unique company goals. The aim is to put your website in front of highly-motivated, relevant leads interested in your product or service offering.

URL/Permalink Structure

Optimising URL structure is a widely overlooked factor in effective SEO planning. Website visitors and search engines such as Google look to your URL structure to understand the hierarchy and importance of various pages on your website. A pyramid style URL structure ensures that link equity is passed correctly through your website’s most important pages. It also ensures that visitors know exactly where they are on your website at all times.

Unlike the content on your website that is constantly changing and updated, your URL structure is not something that you want to be regularly changing. In most cases, it is a matter of tweaking your existing URL structure. However, it could mean a complete overhaul of your website content to ensure long-term scalability as your website grows for a larger website.

Some of the factors that we consider when planning the URL structure of our clients websites for SEO includes:

1. Information hierarchy
2. Scalability
3. Keyword usage
4. Redirects

In general, the process of optimising URL structure for SEO is most complex for larger websites.

Information Architecture (IA) for SEO

Information Architecture refers to the method of curating content so that search engine bots from Google (and other search engines) can seamlessly crawl the contents of your website. Information architecture plays an important role in how Google bots crawl your site and affects index rates, website crawl rates, and general SEO visibility.

Some essential elements of effective Information Architecture include:

• Enhanced website crawl rate
• Effective link juice distribution
• Enhanced UX
• Advanced onsite navigation
• Increased time on site
• Pages per session
• Index rate

Information architecture is not a separate task to be carried out by a Manchester Web Development company. The best SEO Manchester companies will help you to plan and execute an effective IA strategy for your SEO efforts.

Ongoing Content Marketing

Content marketing is the fourth pillar of SEO and includes examining, writing, and publishing content that is relevant to your target audience. At Safari SEO Agency Manchester, we put content marketing on a pedal stool in the SEO puzzle. Content marketing is a highly effective way to boost brand credibility and boost visibility with your target audience.

Researching and published well-researched content is a highly effective way to grow website traffic by optimising for highly-relevant search terms. Content marketing allows companies to capture the top of the funnel users in a way that is not possible on transactional style landing pages.

Research shows that users are far more likely to spend their money with companies that they can trust. As such, writing informative and valuable content is an effective way to build trust and set yourself apart from your competitors. Besides building trust, content marketing also puts you in the good books with search engines and guarantees regular crawling from search bots.

Website Meta Data

Website metadata plays an important role in conveying and communicating a web page’s context and contents to Google. At Safari SEO Manchester, we concentrate on several key metadata components, including:

• Page Title
• Meta Description
• Language Tags
• Geo Tags
• Social Tags

… Just to name a few of the most important!

Optimising website metadata is an ongoing activity that requires constant updates as keyword trends and patterns change over time.

Brand Mentions Grow Brands

Back in 2018, Google engineers confirmed that brand mentions provide a trust signal to the search engine. Despite admitting that brand mentions do not directly pass any ranking power, Google confirmed that they do play an essential role in building brand trust and clarity through search engine optimisation signals.

Brand mentions perform an important role in building trust and credibility with online users. The Google Panda patent associated to the idea of ‘implied links’ as a ranking signal for years to come.

At Safari SEO Manchester, we monitor our clients’ brand mentions (and our own website for that matter) through Google search engine notifications. Whenever we see a brand mention, we will push to get those mentions turned into backlinks for your site.

Backlinks (Link Building)

As of 2021, backlinks account for around 50% of how a website ranks in the Google search results. Backlinks (when another site links to your website) are the most important off-site ranking factor for search engine optimisation rankings. Gaining reliable links to your website is an indispensable element in an effective off-site SEO strategy.

For Google and other search engines, backlinks provide a trust signal or a sign of trust between two websites. The number and quality of backlinks will influence how your website ranks in the search engine results pages.

Not all backlinks are going to provide the same level of value. For example, links from social media sites such as Facebook or Twitter do not hold the same weights as links from other, high-authority websites.

Poor quality, spammy backlinks (referred to as black hat SEO links) can affect how your website ranks and appears in the SERPs. Some of the key metrics that we consider when building backlinks for SEO include:

• The authority of the referring site
• Traffic of referring site
• Anchor text used in the link
• Age of the referring link
• Relevancy of referring link

It’s important to remember that not all backlinks will provide value. Link building is about creating value, not blindly building as many links as possible. Low quality (black hat) SEO link building can hurt your SEO efforts.

White hat Link building is an essential element of effect off page SEO strategy. Whether we are organising a local SEO campaign, enhancing off page optimisation, or building links that enhance domain authority and reinforce our SEO content efforts, our SEO team understands the value of link building. White hat SEO backlinks are designed to withstand that test of time. Unlike the black hat strategies that were utilised by SEO agencies years ago, our practices are designed to improve your online presence and stand the test of time.

Google My Business (GMB) for Local SEO

Google My Business is the largest (free) directory site online. It is free to register and maintain your Google my business listing, and we strongly recommend that every company (if you have not already) registers their business with GMB. In 2021, Google My Business’s inherent value as a platform was affirmed as businesses could communicate with customers freely and urgently as business trading hours and circumstances changed regularly.

Some of the reasons that you should claim and maintain your Google My Business listing include:

• Enhanced local search visibility (Local SEO)
• Improved communication with prospective customers
• Immediately update critical business data
• Answer FAQs
• Post regular business updates

The events of 2020 affirmed the value of the GMB program for businesses in Manchester. When trading hours changed and business activity was subject to constant changes, GMB presented a way for companies to deliver timely updates to prospective customers.

Where We Work


  • Level 2/11, York Street, Sydney, NSW, 2000

  • +61 2 8006 9002



  • 2 Sheraton Street, London W1F 8BH, United Kingdom

  • 020 3290 4210


Get in touch

Not sure where to start? Book a free consultation with an SEO Expert at Safari Digital UK to find out if SEO can help you to grow.

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